GoToWebinar Startups

Brad Martinot was laid off from Infusionsoft after six years as a product leader and launched Sixth Division in 2012 to provide Infusionsoft users with coaching, training, and implementation services. The flagship $12,000 "Makeover" two-day offering became a multimillion-dollar business, generating $1.6M in 2014 (95% from makeovers) and projected $3.1M in 2015. Brad also built complementary software offerings (Plus This at $59/month and a $97/month membership with live coaching calls) and leverages event sponsorships to acquire customers at scale, recouping service revenue to fund software growth.