Facebook (closed group) Startups

James Swanwick, a former ESPN sports anchor, launched the 30-Day No Alcohol Challenge in late June 2015, a membership community helping social drinkers reduce or quit alcohol. Four months post-launch, he had 215 active members paying $67/month with a closed Facebook group serving as the primary retention engine. He also created a $1,000 upsell, the 90-Day Healthy Habits Challenge, which converted 12 customers in its first week.