Event Driven Architecture Startups

Proposify is a proposal and e-signature SaaS founded in 2014 that grew to $8M ARR by focusing on digital marketing agencies with a strong product-led growth motion. After aggressive expansion post-funding in 2018, the company faced declining growth, technical debt, and organizational dysfunction, leading to a 25% headcount cut in January 2022. Under new engineering leadership in 2023, the company achieved profitability and rebuilt its product (v3 beta), positioning for renewed growth while navigating the long-term SaaS marathon.