Distributed server infrastructure Startups

Haste is a network optimization platform founded by Adam Toll and an engineer co-founder to reduce lag and improve stability for real-time applications, starting with competitive gaming. The company gained 350,000 signups primarily through influencer partnerships and grassroots community engagement, converting between 1,000-10,000 to paid subscribers at $6.99/month after launching their paywall in 2017. With $6M+ raised and a 15-person team based in Atlanta, they're scaling infrastructure support beyond their initial two game titles while maintaining a sustainable 4-5% monthly churn rate.