Discord Startups
3 case studies with real revenue and traction data from discord startups.
SinOficina is an online coworking community for Spanish-speaking freelancers and entrepreneurs that Bosco Soler built to solve his own isolation as a remote worker. Starting with 30 early adopters from his email list, the community grew to 500+ paying members generating €5k/month (approximately $5,500 USD) through word-of-mouth alone, with only 3% churn. The business demonstrates that authentic community-building and trust can drive sustainable growth without paid advertising.
Kate (Amaranth) is the #1 creator on OnlyFans, earning $30M+ on the platform in just two years (April 2020 onwards). She built a sophisticated media empire with a 5-person core team plus extended staff, then expanded into Real Work—an agency offering virtual assistance services to other OnlyFans creators. Her growth was driven by leveraging an existing Twitch and Patreon audience, strategic use of earned media when her Instagram was banned, and continuous optimization of conversion tactics across multiple platforms.
Wing Assistant is a platform connecting SMBs with remote talent, positioning itself as a software-driven alternative to traditional virtual assistant services. They grew from ~$1M to $10M in GSV by mastering Google Ads with sophisticated conversion tracking and analytics, using techniques like tracking 'inconspicuous words' in chat to identify high-quality leads while filtering out job seekers and fraudulent traffic. Their data-driven approach led to a $41,000 refund from Google after detecting and proving malicious click fraud.