Digital Element Startups

Adaptive is a bootstrapped B2B marketing platform founded in 2010 by Patrick Shea and Kevin that uses proprietary data matching to connect offline and online audiences for account-based marketing in the display advertising space. Working with 225 clients including major publishers like TechTarget and SpiceWorks, they've grown to over $10M in annual revenue by charging on a CPM basis and delivering hundreds of millions of impressions monthly. Built by a lean 35-person team focused on automation and AI, they've maintained predictable recurring revenue through publisher partnerships while maintaining the flexibility of a bootstrapped, profitable business.