Data science Startups

12 Labs, co-founded by Ashu Dubey, is a data science-powered weight loss application called Applays that has achieved over 500,000 downloads with approximately 75,000 monthly active users as of early 2016. The company raised approximately $1 million in a priced round led by Salesforce founder Mark Benioff in 2014, focusing on solving the engagement problem that plagues most health apps. While the free app generates no direct revenue, 12 Labs monetizes through an engagement platform for wearables that powers Applays and has shown a 7x improvement in user retention.