Custom-built e-commerce platform Startups

Steals.com is a daily deal e-commerce marketplace founded by Jaina Francis in 2008 that features one high-quality brand per day across four niche sites (BabySteals, KidSteals, ScrapbookSteals, SheSteals). Built entirely bootstrapped without investors, the company generates approximately $8 million in annual revenue with a 17% net margin, driven primarily by email marketing (55% of revenue) and direct traffic (25%). With 22 full-time employees in Utah and a custom-built platform, Jaina is seeking $2 million in equity funding at an $8 million pre-money valuation to fuel growth.