Independent Journal Reviewby Alex Skatell
Alex Skatell bootstrapped Independent Journal Review from a Charleston apartment in 2012 to become a top 50 U.S. website reaching 20-25 million monthly unique visitors. The company operates as a media holding company (MGA) with three branches: a newsroom (50+ reporters), a technology division building internal tools, and an agency providing audience building and analytics services. Funded by $2.5M in friends and family capital, the company remains profitable and focuses on owned distribution channels (email list of 700k, social media) rather than relying on viral traffic.
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