Refoloby Lola Ojabowale
Refolo was a meal-planning app for plant-based eating founded by Lola Ojabowale after her father's cancer diagnosis required major dietary changes. Despite building community through meetups and virtual events with influencers, the startup failed because people weren't willing to pay for meal planning when free alternatives existed, and Lola didn't have a repeatable process for finding paying customers.
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