Personalizedby Iaki Shabbatis
Personalized is a SaaS platform for all-material personalization and marketing automation launched in 2008 by Israeli entrepreneur Iaki Shabbatis. After three years of development, the company entered commercial phase in 2011 and has since scaled to $250,000 MRR with 500+ customers, growing 20-30% year-over-year. Initially built through white-label partnerships with marketing agencies, the company shifted to direct customer acquisition in recent years and expanded to marketplace platforms like Shopify.
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