CRM integration Startups

Badger Maps is a SaaS routing and scheduling tool founded in 2012 by Steve Benson, a former Google enterprise sales rep. The product helps field salespeople optimize routes, integrate CRM data, and increase productivity by up to 20%. Starting at $9-35/month with a freemium bottom-up model, it grew organically through individual sales rep adoption that expanded into team and enterprise deployments, reaching 6,000 customers with $1M raised to date.