Polygraph Mediaby Chris Treadway
Polygraph Media is an ad tech company founded by Chris Treadway that helps brands run highly localized Facebook and Google advertising campaigns at scale. Starting as a social data analytics business in 2010, they pivoted to ad tech in 2013 after clients requested help optimizing ad spend. With about a dozen clients processing $10M in ad spend annually, they charge roughly 10% of spend and are launching a SaaS product in January to serve brands wanting to manage local campaigns in-house.
SaaSenterprise-direct-salesusage-basedvia Nathan Latka Podcast