Business Intelligence Startups

Polygraph Media is an ad tech company founded by Chris Treadway that helps brands run highly localized Facebook and Google advertising campaigns at scale. Starting as a social data analytics business in 2010, they pivoted to ad tech in 2013 after clients requested help optimizing ad spend. With about a dozen clients processing $10M in ad spend annually, they charge roughly 10% of spend and are launching a SaaS product in January to serve brands wanting to manage local campaigns in-house.

Rippleworks is a people analytics SaaS platform launched in 2018 that helps organizations understand employee sentiment and optimize workforce motivation and retention. Starting with athletic teams, they've scaled to 50 customers including police forces, production studios, and high-performing teams, generating over $100k MRR with an average customer paying ~$2,000/month for $4-8 per user licenses. The team of 35 (including 15 engineers) is expanding their sales organization and planning to launch NLP-powered features to drive toward their 10x revenue scaling goal.