Bluetooth Startups
2 case studies with real revenue and traction data from bluetooth startups.
Mobstack is a Bangalore-based SaaS platform founded in 2010 that pivoted in 2015 to focus on Beaconstack, a proximity-based marketing and analytics solution using Bluetooth beacon technology. The company has grown to $25k MRR with 100+ customers and 10,000+ beacons deployed globally, including a major deployment with Google at 117 Indian train stations. They've raised $3.5M in capital from Accel Partners, Cisco, and angels, and are on track to hit $500k ARR by end of 2017.
CattleCrush is a SaaS platform for livestock operations to manage feeding data and herd management through a hardware-software combo (Bluetooth scale on feed wagon connected to iPad). Dane Cooper launched the company in 2015 after spending 7 years in Silicon Valley focused on row crop optimization, recognizing livestock as an underserved $40B+ market. Today with 850 direct customers at $150/month, the company generates $127k MRR with exceptional retention (less than 5% annual churn), having raised $2.7M in capital and built a 20-person team.