Atlassian suite Startups

Dashlane is a password management SaaS founded in 2012 that has grown to 10 million users with 650,000-700,000 paying subscribers. The company generates ~$2M MRR ($24M ARR) with exceptional unit economics: 105% net revenue retention, sub-1% annual churn, and customer acquisition payback periods under 12 months. Growth is driven primarily by paid advertising (spending $500K-$1M/month), with 250,000 new users added monthly at a 50/50 mobile-to-desktop split, and a 5-8% free-to-paid conversion rate.