Adobe Startups

Wayan is a SaaS platform founded in 2011 that helps enterprise brands (Fortune 500 companies like PNG, HP, IBM, Air New Zealand) create interactive marketing experiences to collect first-party customer data in a privacy-compliant manner. The company has grown to 152 enterprise customers generating over $10M in ARR with 62% YoY growth and exceptional 125% net revenue retention, powered by a lean 2% marketing spend and direct enterprise sales approach.

Issue is a digital publishing platform founded in Denmark in 2007 that helps marketers transform their content into multiple formats and assets. Joe took over as CEO in 2013 when the company had $4M in revenue and scaled it to $32M in ARR over 11 years through strategic partnerships with platforms like Facebook, Pinterest, Adobe, and Canva. In July 2024, Bending Spoons acquired Issue for a nine-figure deal (~4-5X revenue multiple), representing a significant exit after nearly two decades of bootstrapping and strategic growth.