subscription Startups

E-Days is an HR SaaS solution for absence management and leave tracking that was incubated within a web agency starting in 2007 and spun out as its own legal entity in 2016. The company has grown to 1,400 customers with $290,000 in monthly recurring revenue (30% YoY growth) and maintains a strong 45% EBITDA margin with 8% annual logo churn and 105% net revenue retention. They employ a direct sales model fueled by digital marketing, converting 25% of ~120 monthly inquiries into customers with an 8.5-month payback period.

Stila is a content management system launched in 2012 that automates design and unifies content for e-commerce brands and retailers. Founded by Franz Riedl in Berlin, the company grew from a B2C community platform to a B2B SaaS product serving 100+ customers including Footlocker, Auto Group, and Thomas Sabo. With $300k MRR and having raised $4.5M, Stila has achieved strong growth (76% YoY) and positive unit economics with a <12 month payback period.

Shine is a pre-hire recruitment and screening SaaS platform founded by David Koppel in 2016 that uses video interviewing and values-based recruitment to reduce time and cost to hire by up to 70%. With 55 paying customers at $10k ARR each, the company has grown from $30k MRR to $45-50k MRR year-over-year with negative 5% net revenue churn and strong expansion revenue. They recently raised a $350k seed round and operate lean with a 10-person team in the UK, focusing on outbound sales and partnerships to scale.

Refersion is a bootstrapped SaaS platform that helps e-commerce merchants track affiliate orders and automate commission payouts. Launched in 2014, the company grew from a freemium model to a subscription-based business serving 7,000+ merchants (5,000 paid) with $5M in annual revenue and $1.5M in EBITDA. Their primary growth channel is the Shopify App Store, where they maintain a 4.7-star rating with 758 reviews, and they leverage product integrations with other e-commerce platforms.

Boomtime is a hybrid SaaS and service company that helps SMBs with go-to-market strategies through a content-oriented marketing automation platform combined with professional services. Founded in 2014 by Bill Bice, the company serves 300 customers generating $250k MRR while maintaining profitability with a 5-month payback period. They've raised $8M in venture funding and are seeing accelerating growth in 2020, with new customers onboarding at $2,000/month price points.

Living Security is a cybersecurity awareness training SaaS company that achieved 10X year-over-year growth, scaling from $10K MRR to $115K MRR in one year. Their unique hybrid model combines in-person escape room experiences (1/4 of revenue) with a SaaS platform for online training, driving exceptional economics: 1% gross revenue churn and 300-400% net revenue retention with 6-month CAC payback. The company is raising a Series A at a 10X+ revenue multiple to scale their direct sales model.

TrustMarry started in 2016 as a video testimonial production agency, bootstrapping to €2.5M in annual revenue across 30 people. They launched software a year ago (approximately 2019) to let customers display customer reviews and testimonials on websites. With 208 software customers generating €208k ARR (~$90-390/month plans), they're expanding from a project-based model to recurring revenue while maintaining profitability and reinvesting all profits into growth.

Dane Maxwell built Paperless Pipeline in 2009 as a bootstrapped SaaS for real estate transaction management. By identifying an existing pain point (agents managing paperwork inefficiently) rather than trying to create new behavior, he grew the product to 1,460 customers generating $180-185k MRR ($2.1M ARR). After stepping away years ago, the fully self-managed business continues to thrive under a CEO with 25% profit margin incentives.

Mellowworks is a SaaS platform that digitizes field work execution for construction and heavy industry companies, replacing paper-based processes with a collaborative platform. Founded by Francesco Puttignano and two co-founders, the company grew from 1 paying customer in December 2018 to 20 customers generating ~$190k ARR through capital-efficient operations, bootstrapping on just $300k raised with a team of 6. The company now operates a dual-segment model: 6 enterprise customers paying ~$25k/year and 12 smaller customers paying ~$1-2k/year, with plans to raise $1-2M to expand operations.

Proleads was a B2B SaaS tool founded in 2010 that automated sales development through personalized email outreach at scale. After 8 years of operation with high churn issues, founder Anders Fredrickson acquired the Brisk.io technology in 2017 and joined the Alchemist Accelerator, eventually selling the company in February 2018 to Outbound Works for over $1.8M (more than 2x the ~$900k raised), with a mix of cash and stock.

Orgzit is a no-code SaaS platform enabling SMBs to build customized software solutions without coding, positioning itself between DIY tools and expensive enterprise solutions like Salesforce and SAP. Founded in 2016 by brothers Neaton Verma and his co-founder, the company bootstrapped to $5,500 MRR with 21 paying customers and achieved impressive expansion revenue (net revenue retention over 100%), evidenced by an Amazon.India division customer growing from ~$100 to $1,200 monthly. The team of 5 (2 founders, 3 full-time engineers) is currently fundraising for $500K-$1M at a $4.5M pre-money valuation to scale beyond their current $66K ARR.

Rostrefi is a volunteer management SaaS platform launched in 2015 by Shannon Gove and Bennett Merriman that evolved from their event staffing company Event Workforce. Currently serving 100-150 customers with roughly $100,000 in monthly SaaS revenue, the company is transitioning from event-focused work to recurring SaaS, with SaaS now representing 60% of revenue. They raised $2 million AUD (approximately $1.3 million USD) at the end of 2019 and are aggressively expanding their team to drive growth.

Workable is a SaaS recruiting platform used by 20,000 companies across 100 countries. The company has grown from 6,000 customers in May 2018 to 20,000 today, with ARR expected to reach approximately 30 million by year-end, representing 50-60% year-over-year growth. The platform helps employers find, evaluate, and manage hiring, with a focus on mid-market and SMB companies, and has facilitated nearly 1.5 million total hires.

I am IP is a B2B enterprise SaaS platform founded in 2014 that helps technology companies and IP managers streamline patent management. Currently generating approximately $70,000 in monthly recurring revenue ($840,000 annualized) across nearly 100 customers, the company has raised $3 million in equity funding and maintains a healthy 1% annual gross revenue churn. Dimitri Yanokaro leads the 20-person team with a sales-heavy acquisition strategy combining cold outreach, word-of-mouth referrals, and organic content marketing, achieving strong unit economics with a $3,000 customer acquisition cost for $10,000 annual contracts.

JustCall is a bootstrapped cloud phone system SaaS for sales and support teams founded by serial entrepreneur Gaurav Sharma in December 2016. The company has grown to 1,600 paying customers generating $240k MRR ($2.88M ARR) with a 60% EBITDA margin, powered by organic inbound growth and a high-converting demo funnel that adds 150 new customers monthly. With a team of 35 and a disciplined approach to profitability over fundraising, JustCall exemplifies successful bootstrap scaling.

Sales Huddle is a game-based employee training and development platform founded in 2014 that uses gamification to increase engagement and skill development in the workforce. The company has grown from $1.4M ARR to $3.5M ARR in the past year, now serving 111 customers with an average contract value of $50,000, primarily driven by cold outreach from their SDR team. The founder is considering raising $10M+ at a $30M valuation to continue growth in the HR tech space.

Yeti Cloud is an on-premise SaaS platform for IT infrastructure management founded by Tim Marcynowski in March 2018. The company uses a services-first GTM strategy, starting with paid service engagements to solve immediate customer problems, then replicating solutions into the product for subscription sales ($10k-$50k annually). With 4 paying customers and 4 in pilot, Yeti Cloud generated $40k/month in total revenue ($10k SaaS MRR + $20-30k services) while bootstrapped with $90k initial capital and currently burning $20-25k/month net.

Churnly.ai is a SaaS analytics platform launched in June 2018 that helps companies understand and reduce customer churn using machine learning. Founded by Adam, a veteran entrepreneur who previously led user-generated content at The Guardian and built Blotter, the company spent $300K developing the MVP and has grown to 20 paying customers averaging $900/month in revenue. Currently generating ~$18K MRR with a 12-person team, the company is bootstrapped and burning $40K/month as it scales product and sales.

GitLab is a single-application DevOps platform used by over 100,000 organizations and 10,000 paying customers. The company has raised $468 million in total funding, with their latest Series E round of $268 million at a $2.75 billion post-money valuation, positioning them for an IPO or direct listing in 2020. GitLab demonstrates exceptional unit economics with 150%+ net revenue retention, 72% of ARR from enterprise customers, and plans to break $200M ARR by next year.

UTM.io is a SaaS tool that simplifies UTM link building for marketing teams. Launched as an internal tool within consulting agency F and Amazing, it was rebranded 18 months prior to this interview as a standalone product. The company has grown from $500 MRR a year ago to $3,400 MRR today (15-20% month-over-month growth) across 100 customers, though it faces a significant churn problem and is shifting upmarket toward enterprise customers.