Orgzit

Neaton Verma and his brother started building Orgzit as a side project in 2016 while Neaton was running a prior business. They recognized a critical market gap: small and medium-sized businesses with 50-500 employees lacked access to customized software solutions. Enterprise tools like Salesforce and SAP were too expensive, complex, and difficult to implement. The first line of code was written in 2016, and they launched the website in April 2017. Rather than raise external capital, they bootstrapped the venture, treating their time investment as "opportunity costs" rather than actual cash spent.

The founding team built the initial MVP over approximately one year and went live in April 2017. They launched as a do-it-yourself platform, allowing users to build their own software without writing code. However, they quickly discovered a critical flaw in their go-to-market strategy. Customers in the sub-50-person category didn't understand their own business processes well enough to articulate requirements for a DIY platform. Without proper onboarding support and consulting, even their $200/month plan customers couldn't succeed. This was their first major learning: you cannot profitably consult on a $200/month plan.

The company's first customers came through organic channels and word-of-mouth. Early on, in January 2019, they made a strategic decision to deliberately churn the smallest customers (those under 50 people) where churn was nearly 100%, and redirect focus to mid-market businesses with 50-500 employees. At that pivot point, their total revenue was less than $1,000/month. This decision marked a turning point: instead of pursuing low-value logos with poor retention, they began targeting higher-quality customers who could articulate their needs and expand within the platform.

The failed DIY approach taught them to pivot toward an account-based marketing (ABM) model with consulting-assisted implementation. Today, they spend approximately $600/month on ABM, generating 8-10 leads monthly, converting 1-2 into customers. Customer acquisition cost runs $1,000-$1,250 per customer at $250/month average revenue, yielding a 5-month payback period. However, the real magic came from expansion revenue within existing accounts.

Their most compelling case study is a division of Amazon.India (Prion Business Solutions). This customer started as a small proof-of-concept with ~10 users generating less than $100/month roughly 1.5-2 years ago. Today, it's expanded to 120 users and pays ~$1,200/month—a 12x expansion. Across their customer base, 100% of customers use multiple workflows (CRM, invoicing, order management, expense tracking, etc.), and three customers have achieved 10x expansion in the past 12 months. With only $1,000-$1,500 in total revenue churn over two years, their net revenue retention is well over 100%.

Orgzit has served 50+ customers total with 21 active paying customers, generating $5,500/month in MRR (~$66K ARR). The five-person team consists of Neaton, his brother (who works as part-time CTO), and three full-time engineers. Both founders maintain part-time consulting work to cover salary gaps while building the product. Neaton is the sole salesman. The company breaks even on operational costs from revenue alone, though the founders sacrifice salary to fund this profitability.

Recognizing the opportunity ahead, they're now fundraising $500K-$1M on a $4.5M pre-money valuation (seeking 10-15% dilution). They recently began rigorous cohort analytics using Profitwell to track metrics they'd previously only estimated. Neaton's insight about the critical first 90 days—after which churn drops dramatically—is guiding their product roadmap and onboarding investment. With expansion revenue demonstrating strong product-market fit at the mid-market segment and plans to move from part-time side hustle to full-time focus, Orgzit is positioned to scale significantly.