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Market Gap Startups

351 companies built from market gap. Built to fill an underserved market or missing product.

351
Companies
$376k
Avg MRR
$5.0M
Top MRR
111
With MRR Data

How They Grew

enterprise direct sales85 (24%)
word of mouth63 (18%)
partnerships40 (11%)
product led growth29 (8%)
content marketing19 (5%)
cold email17 (5%)
paid ads11 (3%)
seo10 (3%)

Pricing Models

subscription163 (46%)
usage-based51 (15%)
freemium19 (5%)
one-time13 (4%)
free5 (1%)
transaction1 (0%)
commission1 (0%)

Companies (351)

Prodoscoreby Sam Naficy

Prodoscore is an employee productivity and attrition prediction platform that overcame initial market skepticism about being surveillance software. Under CEO Sam Naficy, the company found product-market fit by pivoting to employee empowerment messaging, narrowing to 100+ seat enterprises, and discovering staffing as their primary vertical. The platform now serves 150 logos with 135,000 employees.

SaaSenterprise-direct-salessubscriptionvia The SaaS Podcast
AgentSyncby Jenn Knight

AgentSync is a SaaS company co-founded by Jenn Knight that modernizes agent licensing, compliance, and onboarding for insurance companies. The source material is minimal, providing only basic company identification and category information without traction metrics or detailed business history.

SaaSothervia The SaaS Podcast
Tilledby Caleb Avery

Tilled is a PayFac-as-a-Service platform founded by Caleb Avery that enables B2B software vendors to embed and manage payment processing capabilities for their customers. The platform abstracts the complexity of payment infrastructure, allowing software companies to focus on their core product while offering integrated payment solutions.

SaaSothervia The SaaS Podcast
Movoby Jason Radisson

Movo is a mobile-first SaaS platform founded by Jason Radisson that helps large enterprises manage their frontline workforce more efficiently. While specific traction metrics are not provided in this source material, the company appears to be positioned in the enterprise workforce management space.

SaaSothervia The SaaS Podcast
Prismaticby Michael Zuercher

Prismatic is an embedded integration platform founded by Michael Zuercher that enables SaaS companies to build integrations faster for their customers. The company appears to be positioned in the integration-as-a-service space, solving a critical pain point for SaaS providers.

SaaSothervia The SaaS Podcast
Yemboby Zach Rattner

Yembo is an AI-powered platform co-founded by Zach Rattner that enables virtual home surveys for the moving and insurance industries. The startup leverages artificial intelligence to streamline the survey process, reducing the need for in-person visits. Limited publicly available information exists about current traction metrics or growth channels.

SaaSothervia The SaaS Podcast
Alosantby April LaMon

Alosant is a mobile app platform built by CEO April LaMon for master-planned communities to create a centralized hub for residents and prospective homebuyers. The company helps communities consolidate resident engagement and information distribution into a single destination.

SaaSothervia The SaaS Podcast
Data Talksby Stefan Lavén

Data Talks is a customer data platform (CDP) founded by Stefan Lavén that specializes in helping sports organizations leverage data to create enhanced supporter experiences. The company targets the sports industry niche where fan engagement and data-driven decision-making are critical.

SaaSothervia The SaaS Podcast
Street Groupby Heather Staff

Street Group is a UK-based B2B SaaS company co-founded by Heather Staff that aims to modernize the real estate industry and the home moving process. The company focuses on bringing modern solutions to a traditionally outdated sector.

SaaSothervia The SaaS Podcast
Makerpadby Ben Tossell

Makerpad is a no-code education platform founded by Ben Tossell that teaches users how to build apps and websites without coding. The platform leverages popular no-code tools like Bubble, Webflow, Airtable, and Zapier to provide tutorials and hands-on learning for aspiring makers.

Toolothervia The SaaS Podcast
Accolade

Accolade is a healthcare technology platform that partners with large employers to simplify and improve healthcare for their employees and families. The company is led by Chief Product Officer Mike Hilton and appears to operate in the enterprise B2B healthcare space.

SaaSenterprise-direct-salesvia The SaaS Podcast
Replicatedby Grant Miller

Replicated is a SaaS service founded by Grant Miller that enables companies to install and deploy SaaS applications behind their own firewall in corporate data centers or private clouds. The company addresses the enterprise deployment challenge for SaaS vendors serving security-conscious organizations.

SaaSothervia The SaaS Podcast
DWNLDby Alexandra Keating

DWNLD is a mobile app platform co-founded by Alexandra Keating that enables media companies, brands, and influencers to create beautiful, native mobile apps easily and affordably. The startup appears to be featured in a SaaS podcast interview, though specific traction metrics and growth details are not provided in the available source material.

SaaSothervia The SaaS Podcast
We-Care.comby Kevin Lee

We-Care.com is a donation platform that enables online shoppers to give a percentage of their purchases to non-profits, schools, or associations without any additional cost. The company has built partnerships with over 2,500 major merchants including Travelocity, Sears, 1800Flowers, and Apple, and has raised over $7.8M to date.

SaaSpartnershipsvia The SaaS Podcast
Waveby Kirk Simpson

Wave is an integrated financial management platform for small businesses founded by Kirk Simpson. The company has achieved significant scale with over 1 million users across more than 200 countries and has raised over $25 million in VC funding.

SaaSothervia The SaaS Podcast
Gumroadby Sahil Lavingia

Gumroad is a SaaS platform founded by Sahil Lavingia in 2011 that enables creatives like writers, designers, and musicians to sell their products directly to their audience. The company has raised more than $8 million in funding to date.

SaaSothervia The SaaS Podcast
Balsamiq Studiosby Peldi Guilizzoni

Peldi Guilizzoni launched Balsamiq Studios in 2008 as a one-man software company with Balsamiq Mockups, a tool for creating quick and intuitive UI mockups. The product achieved remarkable early traction, reaching $2 million in revenue within 18 months and was on track to hit $6 million annually, demonstrating strong market demand for accessible wireframing solutions.

SaaSproduct-led-growthsubscriptionvia The SaaS Podcast
Heyoby Nathan Latka

Heyo is a SaaS platform that enables businesses to create Facebook contests, sweepstakes, and mobile-optimized landing pages. The company achieved over 6-figures in revenue in its first year and has grown to become an 8-figure business, with ambitious plans to reach 500,000 paying customers by 2017.

SaaSothersubscriptionvia The SaaS Podcast
SpeedSizeby Vlad Malanin

SpeedSize is an AI-powered media optimization SaaS that helps enterprises compress images and video while maintaining quality and improving site performance. Founded by Vlad Malanin, the company scaled from $400K ARR in 2022 to $6M ARR today with just 25 employees through a partnership-led GTM strategy focused on AWS and IBM, maintaining low churn and strong net revenue expansion with minimal paid advertising.

SaaSpartnershipsusage-basedvia Nathan Latka Podcast
TudoDesk

TudoDesk was a SaaS platform launched in 2016 targeting music repair shops with specialized software. The company achieved a successful exit with an acquisition valued at $1M+, demonstrating that niche B2B software can achieve significant financial returns without mainstream tech media coverage.

SaaSothersubscriptionvia Nathan Latka Podcast
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