Tilled
Tilled is a PayFac-as-a-Service platform founded by Caleb Avery that enables B2B software vendors to embed and manage payment processing capabilities for their customers. The platform abstracts the complexity of payment infrastructure, allowing software companies to focus on their core product while offering integrated payment solutions.
To help B2B software vendors embed and manage payment processing for their customers through a PayFac-as-a-Service platform.
- •Tilled identified a genuine market gap rather than pursuing a crowded space, allowing them to establish early dominance in an underserved segment.
- •By operating in the SaaS model, Tilled built recurring revenue streams that compound over time, creating defensible unit economics.
- •The 'other' traction pattern suggests unconventional growth methods that likely differentiated them from competitors using standard playbooks.
- •Market-gap inspiration indicates the founding team solved a real problem they directly observed, rather than chasing trends, which typically correlates with stronger product-market fit.
- 1.Conduct deep customer interviews and problem mapping in your target industry to identify specific pain points that existing solutions fail to address.
- 2.Structure your business model around subscription revenue to create predictable, renewable income that attracts investors and enables sustainable scaling.
- 3.Study what traction methods competitors use, then deliberately choose different channels (partnerships, communities, direct sales, etc.) to stand out and reach customers more efficiently.
- 4.Validate that your identified gap is actually underserved by researching competitor saturation, pricing strategies, and customer satisfaction scores in that niche before committing significant resources.
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