← Back to browse

Coro

by DrawerLaunched 2014via Nathan Latka Podcast
ARR$100.0M
Growthenterprise direct sales
Time to PMFapproximately 3-4 years (2014-2017/2018)
Pricingsubscription
The Spark

Coro was founded in 2014 by four co-founders, each taking an equal 25% stake, with the original vision of solving a specific wireless security threat. The founding team developed proprietary technology around "Comjacking"—preventing man-in-the-middle attacks in Wi-Fi and cellular networks. They won awards and secured patents, but quickly discovered a harsh market reality: security buyers weren't willing to add another niche tool to their stack, no matter how innovative.

Building the First Version

The MVP launched in 2014, but the company remained pre-revenue through 2016. In their 2016 Series A ($5.5M at ~$20M valuation), they were still at zero ARR—selling on patents and potential rather than traction. The founding team, all from enterprise backgrounds, initially tried to scale the enterprise security market but found it hostile to new entrants. By 2017, a critical realization emerged: the real opportunity wasn't in complex enterprise deployments, but in the underserved SMB market (20-2,000 employees) desperate for affordable, integrated security.

Finding the First Customers

In 2017, Coro launched "Secure Cloud," pivoting from a niche wireless product to a comprehensive platform covering devices, networks, SaaS applications, email, and data. The all-in-one positioning resonated immediately with mid-market and small business buyers who were drowning in fragmented security tools (enterprise companies average 40 different cybersecurity products). Coro's simple $15/month per-user pricing made adoption easy. Growth accelerated through 2018-2019, with the team learning that SMBs wanted simplicity and integration, not point solutions.

What Worked (and What Didn't)

The pivot to SMBs worked spectacularly. After five years of 3X growth (2017-2022), Coro achieved 50M ARR in 2022 and is on track for 100M ARR in the current year—a 2X growth year at massive scale. The company successfully spread revenue evenly across verticals (healthcare, manufacturing, financial services, etc.), avoiding dependency on any single sector. In 2023-2024, education and automotive saw significant spikes due to increased attack activity in those sectors. The founders understood a critical insight: most SMBs cannot afford or implement traditional enterprise security. Coro made "end-to-end cybersecurity" accessible and affordable.

Where They Are Now

Coro raised a $100M Series D at a $750M post-money valuation, bringing total capital raised to $280M+. The Series C was actually two tranches ($80M at $500M, $75M at $600M), followed by Series D and Series E rounds. Founder Drawer has been diluted to approximately 8% ownership through fair equity raises and strategic employee option pool top-ups to maintain founder and employee engagement. Rather than chase an exit (despite on-paper net worth estimates of $50-60M for Drawer), the team is focused on building a $10B+ ARR company and becoming the dominant player in the $110B TAM mid-market/SMB cybersecurity market. At $100M ARR and half the revenue of competitor Wiz (which rejected a $23B Google acquisition), Coro is valued at approximately $10B and continues to execute on aggressive growth targets.

Similar Companies

Active Campaign

$4.2M/mo

Active Campaign started in 2003 as an on-premise email marketing solution built by Jason Vanderboom to fund his fine arts degree. After 10 years and 8 employees generating a couple million in revenue, he transitioned to a SaaS model starting at $9/month. The company now has over 60,000 customers generating over $50 million annually and employs 330 people, growing primarily through organic adoption, partnerships, and focus on the SMB market despite pressure to move upmarket.

Ahrefs

$3.3M/mo

Ahrefs is a bootstrapped SaaS company providing SEO and backlink analysis tools, currently generating over $40M ARR with 45 employees. After joining in 2015, Tim Solo transformed the blog from 15,000 to 250,000+ monthly Google visitors by shifting from publishing what they wanted to write about to targeting keywords people actually search for, creating high-quality content with direct product integration, and continuously updating articles to accumulate backlinks. The company breaks conventional marketing wisdom by not using customer personas, growth hacks, or detailed analytics—instead focusing entirely on product quality and audience education through blog content.

Calendly

$2.5M/mo

Tope Awotona founded Calendly after three failed startups taught him the importance of solving real problems rather than chasing money. He spent six months validating the scheduling tool idea by studying competitors' products and user forums, then went all-in by emptying his bank account and hiring engineers in Ukraine. Calendly achieved product-market fit through a freemium model that optimized for invitee experience, growing to 4 million users and $30M ARR largely through organic viral growth and word-of-mouth.

RenewTrack

$500k/mo

RenewTrack is a SaaS platform that manages contract renewals for global tech companies like VMware, Lenovo, HP, and Cisco. Matthew Cagney joined as CEO in 2020 to rescue a 6-year-old startup with only 2 customers, high churn, and a fragmented product with 6 different codebases. By consolidating the product, over-investing in customer service, focusing sales efforts on high-value enterprise deals, and pivoting to a subscription model, RenewTrack grew to $6M ARR with 16-18 customers in roughly 3-4 years.

Groove

$500k/mo

Groove is a help desk SaaS product founded in 2011 by Alex Turnbull that has grown to over 8,000 companies using the platform. The business was bootstrapped and has achieved over $500,000 in monthly recurring revenue. Andy Baldacci, a marketer at Groove, hosts The Early Stage Founder podcast.

Related Guides