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Other for SaaS Startups

How 344 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

344
Case Studies
$165k
Avg MRR (n=11)
$1.0M
Highest MRR
55%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1

SaaS Companies Using Other

Trackinby Bruno Didier

Trackin is a Y Combinator-backed SaaS platform that helps restaurants manage their delivery operations by connecting managers, drivers, and customers. The company provides an online ordering system, manager dashboard, driver app, and real-time delivery tracking solution. Specific traction metrics and growth channels are not detailed in the available source material.

SaaSothervia The SaaS Podcast
Design Pickleby Russ Perry

Design Pickle is a productized SaaS service founded by Russ Perry that offers unlimited graphic design support on a flat monthly subscription basis. The company exemplifies the productized service model, turning variable design work into predictable recurring revenue. While specific traction metrics are not provided in this source material, the company's inclusion in John Warrilow's 'Built to Sell' book suggests it achieved notable success and scalability.

SaaSothersubscriptionvia The SaaS Podcast
RunRun.itby Antonio Carlos Soares

RunRun.it is a SaaS platform founded by Antonio Carlos Soares that helps teams manage tasks, projects, performance, and corporate communication. The company appears to be established but the provided source material contains only podcast show notes without specific traction metrics or growth details.

SaaSothervia The SaaS Podcast
Gleamby Stuart McKeown

Gleam is a growth platform founded by Stuart McKeown that helps businesses drive engagement through marketing apps focused on giveaways, rewards, and user feedback. The platform has grown to over 100 customers and integrates with popular business tools like Shopify, Mailchimp, and Zapier.

SaaSothervia The SaaS Podcast
Code Schoolby Gregg Pollack

Gregg Pollack founded Code School in 2011, an online learning platform for teaching programming and web design skills. He sold the business 5 years later for $36 million, establishing himself as a successful serial entrepreneur in the ed-tech space.

SaaSothervia The SaaS Podcast
Opternativeby Aaron Dallek

Opternative, founded in 2012 by serial entrepreneur Aaron Dallek, is an online service that enables users to get prescriptions for glasses or contacts by completing an eye exam on a computer or tablet, with prescriptions signed by licensed doctors. The company has raised $9.5 million in funding and operates as a telehealth SaaS platform disrupting the traditional optical retail model.

SaaSothervia The SaaS Podcast
Optimoveby Pini Yakuel

Optimove is a SaaS platform co-founded by Pini Yakuel that uses predictive customer modeling technology to help marketers understand customers and create personalized marketing campaigns. The company was featured in a podcast interview but limited details about its traction, founding story, or growth metrics are available in this source.

SaaSothersubscriptionvia The SaaS Podcast
SellHackby Ryan O'Donnell

SellHack is a SaaS platform founded by Ryan O'Donnell in 2014 that helps salespeople find targeted prospects, build email lists, and verify email addresses. Ryan's background includes experience on Wall Street as a broker and time at Yahoo after Right Media's acquisition, which informed the product's focus on sales prospecting challenges.

SaaSothervia The SaaS Podcast
Yeswareby Matthew Bellows

Yesware is a sales acceleration platform founded in 2011 that helps salespeople connect with prospects, track engagement, and close more deals. The company serves over 750,000 salespeople across enterprises like Adroll, Groupon, Salesforce, Twilio, and Yelp, and has raised over $35 million in funding.

SaaSothervia The SaaS Podcast
Socedoby Aseem Badshah

Socedo is a SaaS platform founded in 2012 by Aseem Badshah that helps sales teams generate relevant leads using social media data. The founder previously ran Uptown Treehouse, a digital marketing agency serving Fortune 500 brands, before transitioning to building this product. The company has raised $1.5 million in funding.

SaaSothervia The SaaS Podcast
CloudSpongeby Jay Gibb

CloudSponge is a SaaS product founded by Jay Gibb that helps businesses increase user acquisition through email referral forms. Rather than requiring users to manually type in email addresses, CloudSponge grants direct access to contact lists, streamlining the referral process. The product is used by companies like Lyft, Yelp, AirBnB, and Quora.

SaaSothervia The SaaS Podcast
Contactuallyby Zvi Band

Contactually is a CRM tool founded by Zvi Band in 2011 that helps users turn relationships into results. The company has grown into a multi-million dollar business with over 70 employees based in Washington DC, having raised over $12 million in funding to date.

SaaSothervia The SaaS Podcast
Lucepby Zal Dastur

Lucep is a sales acceleration tool co-founded by Zal Dastur that helps companies increase lead conversion rates and boost revenues by providing faster access to interested leads. The source material provides minimal traction details, focusing primarily on introducing the product and its core value proposition.

SaaSothervia The SaaS Podcast
Disqusby Daniel Ha

Disqus is a blog commenting platform co-founded by Daniel Ha and a co-founder in 2007 while they were undergraduates at UC. The founders dropped out shortly after to work on the business full-time.

SaaSothervia The SaaS Podcast
Sleeknoteby Mogens Møller

Sleeknote is a SaaS product founded by Mogens Møller that helps eCommerce sites increase email opt-ins without negatively impacting bounce rates or sales. The company appears to be focused on solving a specific pain point in the eCommerce email marketing space.

SaaSothersubscriptionvia The SaaS Podcast
Chalk.comby Ryan McKay-Fleming

Chalk.com is a SaaS product founded by Ryan McKay-Fleming that helps teachers with lesson planning, grading, assessment, and attendance. The source material is limited to a podcast episode reference with minimal details about traction or growth metrics.

SaaSothervia The SaaS Podcast
DWNLDby Alexandra Keating

DWNLD is a mobile app platform co-founded by Alexandra Keating that enables media companies, brands, and influencers to create beautiful, native mobile apps easily and affordably. The startup appears to be featured in a SaaS podcast interview, though specific traction metrics and growth details are not provided in the available source material.

SaaSothervia The SaaS Podcast
Definitive Homecare Solutionsby Stuart Crane

Definitive Homecare Solutions developed CPR+, a software product for the home infusion pharmacy industry. Stuart Crane founded the company and now works as an entrepreneur and advisor. Limited traction details are available from this source.

SaaSothervia The SaaS Podcast
KISSmetricsby Hiten Shah

Hiten Shah co-founded KISSmetrics in 2008 with Neil Patel as an analytics platform for SaaS companies. The company has raised over $10M in funding and serves thousands of companies worldwide, establishing itself as a major player in the analytics space.

SaaSothervia The SaaS Podcast
Baydinby Aye Moah

Baydin is an email productivity SaaS founded in January 2010 by Aye Moah, best known for Boomerang for Gmail, a plugin that enables users to schedule emails, set reminders, and track email engagement. The company builds tools designed to improve email workflow and productivity for individual and business users.

SaaSothervia The SaaS Podcast
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