Other for SaaS Startups
How 344 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.
Pricing Models
How They Got First Customers
SaaS Companies Using Other
Visidom is a SaaS tool that records website visitor interactions and creates custom heatmaps to help website owners understand user behavior. The company was founded by Martin Novak, though specific traction metrics and growth details are not mentioned in this podcast episode snippet.
LiquidPlanner is a Seattle-based priority-based, predictive online project management solution founded in 2006. Led by CEO Liz Pearce, who joined before product launch, the company has raised over $11 million in funding to date.
Close.io is a Y Combinator-backed SaaS startup founded by Steli Efti that provides communication and customer management solutions for salespeople. The company helps improve sales team efficiency through better tools for customer interactions and pipeline management.
ShortStack is a SaaS tool founded by Jim Belosic in 2010 that enables businesses to create contests, sweepstakes, and data collection forms for Facebook, mobile, and web platforms. The company has been bootstrapped since inception, focusing on helping businesses convert online followers into leads and customers.
Olark is a live chat SaaS tool founded in 2009 by Ben Congleton and accepted into Y Combinator. The company has grown to serve over 5,000 customers across 151 countries and achieved multi-million dollar annual revenue.
Distressed Pro operates BankProspector, a SaaS platform providing real-time real estate financial data from approximately 14,000 banks and credit unions. Founded in 2009 by Brecht Palombo, the business has grown into a six-figure revenue operation that is now run remotely while the founder travels full-time with his family.
Kickoff Labs is a lead generation platform co-founded by Josh Ledgard and Scott in 2011 that combines landing pages, lead capture forms, and email marketing. The platform has helped customers generate over 3 million leads since launch.
Wistia is an internet video hosting and analytics platform founded in 2006 by Chris Savage and Brendan that enables marketers to track and analyze web video viewers. The company achieved recognition as finalists in BusinessWeek's 25 Most Promising US entrepreneurs under the age of 25 in 2009. The source provides minimal traction details beyond the founding date and early recognition.
Wave is an integrated financial management platform for small businesses founded by Kirk Simpson. The company has achieved significant scale with over 1 million users across more than 200 countries and has raised over $25 million in VC funding.
Melanie Perkins founded Canva in 2012 as an online design platform that democratizes graphic design through an intuitive drag-and-drop interface combined with a library of over a million stock photos, graphics, and fonts. By age 27, she had raised over $6M in VC funding, establishing Canva as a significant player in the design software space.
Wrike is a social project management and collaboration software platform founded by Andrew Filev in 2006 that enables co-located and distributed teams to collaborate and execute projects in real time. The company has raised over $11M in funding to date.
Gumroad is a SaaS platform founded by Sahil Lavingia in 2011 that enables creatives like writers, designers, and musicians to sell their products directly to their audience. The company has raised more than $8 million in funding to date.
StudioPress is a WordPress theme company built on the Genesis framework by Brian Gardner. Brian grew StudioPress into a multi-million dollar business before merging it with Copyblogger and other companies in 2010 to form Copyblogger Media, where he serves as Chief Product Officer.
Heyo is a SaaS platform that enables businesses to create Facebook contests, sweepstakes, and mobile-optimized landing pages. The company achieved over 6-figures in revenue in its first year and has grown to become an 8-figure business, with ambitious plans to reach 500,000 paying customers by 2017.
Jon Ferrara is the founder and CEO of Nimble, a social CRM service for small businesses. A serial entrepreneur and CRM industry pioneer, Ferrara previously co-founded GoldMine in 1989, one of the first contact management apps, which he bootstrapped with $5,000 and grew to a $125 million exit without venture capital.
PAR is a SaaS company that was taken over by CEO Savneet Singh in 2019. Under his leadership, the company has doubled revenues to $400M ARR and rapidly expanded its product suite while transforming the organizational culture.
Keap (formerly Infusionsoft) was launched by Clate Mask in 2010 and scaled to $100M in revenue by 2017, but subsequently flatlined due to increased competition and unfocused priorities. CPO Ammon Curtis is now leading a turnaround effort, testing different onboarding models (DIY, DFY, DWY) across 705 customers to improve retention and LTV, with the goal of reaching $110M in revenue by December 2024.
DealPad, founded by serial entrepreneur Adam Baker, achieved $3.7M in ARR without external funding. The company is targeting $7M in ARR by December 2024, demonstrating strong bootstrapped growth.
A SaaS product studio that has built and scaled 3 separate tools to achieve $16M in annual revenue. The studio demonstrates the viability of a multi-product approach within the SaaS space.
Gilles Domartini bootstrapped Cleeng to $18M in annual revenue by implementing 9 overlooked tactics and a distinctive 5-part pricing strategy. The platform processes 48 million transactions daily, managing $500M in annual gross billings across 35 million user accounts, demonstrating significant scale in the payments/monetization space.