← Browse all studies

Other for SaaS Startups

How 528 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

528
Case Studies
$108k
Avg MRR (n=30)
$1.0M
Highest MRR
43%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Twitter outreach - founder reached out on Twitter asking if anyone was interested in starting a SWaS business around Drip platform1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1
A pub crawl (founding story)1

SaaS Companies Using Other

LeadGenius

LeadGenius is a SaaS platform that combines human intelligence with machine learning to provide lead generation and data enrichment services. The company has raised $16 million in funding from prominent investors including a16z, Initialized Capital, and SV Angel. Mark Godley, the President, brings 25+ years of SaaS experience and advocates for founders to prioritize customer acquisition over fundraising.

SaaSothervia SaaStr Podcast
Harness.ioby Jyoti Bansal

Harness.io is the industry's first continuous delivery as a service platform, founded by Jyoti Bansal, the former Founder & CEO of AppDynamics (acquired by Cisco for $3.7B). The company was launched as the first venture from BIG Labs, Bansal's laboratory for creating and launching innovative ideas. The source material focuses on Bansal's insights about scaling SaaS companies across different revenue stages rather than specific traction metrics for Harness.io.

SaaSothervia SaaStr Podcast
Highfiveby Shan Sinha

Highfive is a video conferencing startup founded by Shan Sinha, a serial entrepreneur who previously founded DocVerse (acquired by Google) and led Google Apps for Enterprise at Google. The company has raised over $45M from top-tier investors including a16z, Lightspeed, General Catalyst, and notable individuals like Aaron Levie, Drew Houston, and Marc Benioff.

SaaSothervia SaaStr Podcast
Classyby Scot Chisholm

Classy is the world's leading fundraising platform for nonprofit organizations founded by Scot Chisholm in 2011. The company has raised close to $50M in VC funding from Salesforce Ventures, BullPen Capital, Mithril Capital and others, and has helped more than 3,000 nonprofits and social enterprises raise hundreds of millions of dollars while earning recognition as one of 'The World's Most Innovative Companies in Social Good.'

SaaSothervia SaaStr Podcast
Lessonlyby Max Yoder

Lessonly is a modern learning software platform founded by Max Yoder that helps teams accelerate productivity by converting work knowledge into lessons. The company has raised funding from notable investors including Tim Kopp (former ExactTarget CMO), OpenView Ventures, and Jay Baer (New York Times Bestseller), and operates successfully outside Silicon Valley from Indianapolis.

SaaSothersubscriptionvia SaaStr Podcast
Walkmeby Dan Adika

Walkme is a cloud-based SaaS platform founded by Dan Adika (formerly a software engineer at HP and Israeli Army computing unit member) that helps professionals guide and engage prospects and customers through online tasks. The company has raised over $90 million in VC funding from top-tier investors including Scale Venture Partners and Insight Venture Partners.

SaaSothervia SaaStr Podcast
Rocketripby Daniel Ruch

Rocketrip is a SaaS platform founded by Daniel Ruch that helps companies reduce travel spend by incentivizing employees to save on business travel. The company has secured backing from top-tier investors including Bessemer Venture Partners, Canaan Partners, and Y Combinator. Daniel brings significant experience from his previous roles at Tremor Video and TACODA (acquired by AOL).

SaaSothervia SaaStr Podcast
BrightFunnelby Nadim Hossain

BrightFunnel is a SaaS platform founded by Nadim Hossain that helps marketers quantify their true impact on revenue. Backed by investors including Matt Garratt at Salesforce Ventures, Tim Kopp, and James Cham at Bloomberg Beta, the company addresses a core pain point in B2B marketing: the disconnect between marketing activities and measurable business outcomes.

SaaSothervia SaaStr Podcast
Heapby Matin Movasatte

Heap is an analytics infrastructure platform founded by Matin Movasatte, a former product manager at Facebook, that automates user analytics. The company has raised funding from prominent investors including Pejman Nozad, Initialized Capital, and Redpoint, leveraging Matin's experience from Facebook and Google to build a best-in-class analytics product.

SaaSothervia SaaStr Podcast
CultureAmpby Didier Elzinga

CultureAmp is an employee feedback and analytics platform founded by Didier Elzinga that has raised funding from top-tier VCs including Index Ventures, Felicis Ventures, and Blackbird Ventures. The company bootstrapped to $1M ARR before raising institutional capital. Didier draws on his experience watching Atlassian's scaling to inform CultureAmp's go-to-market and compensation strategies.

SaaSothervia SaaStr Podcast
Zuoraby Tien Tzuo

Zuora is a SaaS platform at the forefront of subscription business models, founded by Tien Tzuo, an early Salesforce employee (number 11) who served as CMO and Chief Strategy Officer. The company has raised funding from top-tier investors including Benchmark, Sequoia, Redpoint, and Marc Benioff, positioning itself as one of the fastest-growing SaaS companies.

SaaSothervia SaaStr Podcast
Bufferby Leo Widrich

Buffer is a social media scheduling, publishing, and analytics platform founded by Leo Widrich. The company has grown to $10M ARR and raised funding from notable investors including Scott and Cyan Banister, Hubspot's Dharmesh Shah, Hiten Shah, and Eric Ries. Leo shares the top 10 learnings from growing Buffer, including customer research strategies, pricing experimentation, and the value of mentorship.

SaaSothersubscriptionvia SaaStr Podcast
Metamarketsby Michael Driscoll

Metamarkets is a SaaS platform providing interactive analytics for programmatic marketing, founded by Michael Driscoll. The company raised over $38M in VC funding from prominent investors including Data Collective, Founder Collective, and IA Ventures. Michael brought extensive experience from previous ventures including Dataspora (acquired by Via Science in 2011) and CustomInk.com, an early e-commerce pioneer.

SaaSothervia SaaStr Podcast
Hearsay Systemsby Steve Garrity

Hearsay Systems is a SaaS solution for advisor-client engagement in financial services, founded by Steve Garrity, a former Microsoft engineer. The company has raised backing from top-tier investors including Sequoia, NEA, and Kleiner Perkins. This is primarily a podcast interview that discusses management philosophy and team dynamics rather than detailed traction metrics.

SaaSothervia SaaStr Podcast
AnyPerkby Taro Fukuyama

AnyPerk is a SaaS company founded by Taro Fukuyama, a Y Combinator graduate from Tokyo who co-founded the company in a Taco Bell car park. The company is backed by notable investors including DCM, YC, Gary Vaynerchuk, and Nick Mehta. While specific traction metrics are not detailed in this source, the company has achieved significant recognition with Taro being named one of Business Insider's "Silicon Valley 100 Coolest People in Tech Right Now."

SaaSothervia SaaStr Podcast
Inklingby Matt MacInnis

Inkling is a SaaS platform founded by Matt MacInnis (formerly 7 years at Apple) that brings policies and procedures to life for desktop workers. The company has raised funding from top-tier investors including Sequoia, Felicis, and Kapor Capital. The source material focuses on Matt's insights about sales culture and organizational dynamics rather than specific traction metrics.

SaaSothervia SaaStr Podcast
Mattermarkby Andy Sparks

Mattermark is a SaaS platform founded by Andy Sparks, who became Head of Sales after his company LaunchGram was acquired by Referly in February 2013, which then pivoted to become Mattermark. The content focuses on sales leadership strategies rather than product traction metrics.

SaaSothervia SaaStr Podcast
Cornerstone OnDemand

Cornerstone OnDemand is a cloud-based learning and talent management solutions provider that scaled from a small team to 1,500 employees over 11 years. COO Kirsten Helvey, who rose through the ranks from employee #30, shares insights on scaling, company culture, customer success, and the importance of upsell over customer acquisition.

SaaSothervia SaaStr Podcast
Birdlyby Quang Hoang

Birdly, founded by Quang Hoang, is a messaging integration platform that connects business software to messaging apps. The company was named one of the hottest startups from YC Winter 2016 and secured funding from notable investors including Jason Lemkin, Slack, Nicolas Dessaigne, Alven Capital, and Partech Ventures.

SaaSothervia SaaStr Podcast
Engagioby Jon Miller

Engagio is an all-in-one account based marketing (ABM) platform founded by Jon Miller, who previously co-founded and served as CMO at Marketo. The platform helps companies accelerate their transition to account based marketing while streamlining analytics and integrating with Salesforce. The source is a podcast interview introduction with limited traction metrics provided.

SaaSothervia SaaStr Podcast
PreviousPage 26 of 27Next

Other in Other Categories

All Other StudiesAll SaaS StudiesGrowth Channel AnalysisBrowse All