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Other for SaaS Startups

How 528 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

528
Case Studies
$108k
Avg MRR (n=30)
$1.0M
Highest MRR
43%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Twitter outreach - founder reached out on Twitter asking if anyone was interested in starting a SWaS business around Drip platform1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1
A pub crawl (founding story)1

SaaS Companies Using Other

FatCatAppsby David Hehenberger

FatCatApps is a WordPress-focused SaaS product built by David Hehenberger to help marketers drive conversions from their WordPress sites. David transitioned from podcast production work to building his own sustainable software business. The company operates within the WordPress ecosystem, serving marketers seeking conversion optimization tools.

SaaSothervia Tropical MBA
Abroadersby Erik Paquet

Abroaders.com is a travel hacking service founded by Erik Paquet, who is recognized as a go-to expert in the Dynamite Circle community for mileage optimization, point redemption, and business class travel strategies. He has leveraged his expertise in travel hacking to launch a productized service business, though specific traction metrics are not disclosed in this source.

SaaSothervia Tropical MBA
Marina Boat Inventory Management Businessby Cam Collins

Cam Collins built a SaaS product to help marinas manage boat inventory. The company achieved enough traction to be acquired in a strategic merger. The case study explores lessons learned during the exit process.

SaaSothervia Tropical MBA
BlackLineby Therese Tucker

BlackLine is a SaaS company founded by Therese Tucker that achieved a successful IPO. The source is a podcast excerpt where Tucker discusses myths about startup success, but contains limited specific traction metrics or operational details.

SaaSothervia SaaStr Podcast
CMXby David Spinks

CMX is a network and community management platform founded by David Spinks that serves enterprise SaaS companies like Slack, Twitch, Salesforce, Atlassian, and Duolingo. The company was acquired by Bevy in 2019, where David now serves as VP of Community, and the combined platform helps brands build, grow, and manage community event programs both virtual and in-person.

SaaSothervia SaaStr Podcast
Tidelift

Tidelift is a managed open source platform backed by maintainers that has raised over $40M from top-tier investors including Foundry Group and General Catalyst. The company is led by Head of Sales and Customer Success Bridget Gleason, who brings extensive SaaS sales experience from leadership roles at Logz.io, Sumo Logic, YesWare, and Engine Yard.

SaaSothervia SaaStr Podcast
Domo

Domo is a business intelligence platform that enables teams to leverage BI at scale. The company raised funding from major VCs including Benchmark, Founders Fund, Andreessen Horowitz, Greylock, and IVP before going public. John Mellor, now Chief Strategy Officer, joined Domo after running a $3 billion annual revenue business line at Adobe.

SaaSothervia SaaStr Podcast
Qordobaby May Habib

Qordoba is a SaaS platform that helps companies maintain consistent writing style, terminology, and voice across their organization. Founded by May Habib, a former VP at a sovereign wealth fund, the company has raised over $21M from top-tier investors including Upfront Ventures, Aspect Ventures, and Bonfire Ventures.

SaaSothervia SaaStr Podcast
Lucidchartby Karl Sun

Lucidchart is a visual workspace combining diagramming, data visualization, and collaboration tools founded by Karl Sun, a former Google executive who served as Head of Patents and Head of Business Development in China. The company has raised $114M from top-tier investors including K9 Ventures, Meritech, Iconiq, GV, and Kickstart. Karl was recently named EY's Entrepreneur of the Year for his success in building the platform.

SaaSothervia SaaStr Podcast
EZPRby Ed Zitron

EZPR is a PR-focused company founded by Ed Zitron. The company was featured in a SaaStr podcast discussion with CEO Jason Lemkin exploring PR strategy, media placement, and the actual mechanics of getting coverage in major outlets.

SaaSothervia SaaStr Podcast
Zapprovedby Monica Enand

Zapproved is a SaaS company founded by Monica Enand that achieved product-market fit and scaled to the point where Vista Equity Partners invested in 2017. The company's journey from PMF to scale is discussed in a conversation between founder Monica Enand and Vista Equity Partners' Rene Yang Stewart.

SaaSothervia SaaStr Podcast
Glassdoor

Glassdoor launched in 2008 as a platform for employee reviews and company insights. The company grew to a $1.2 billion acquisition by Recruit Holdings in 2018, demonstrating successful scaling through business model development, talent recruitment, and strong company culture.

SaaSothervia SaaStr Podcast
Pleoby Jeppe Rindom

Pleo is a SaaS platform that automates expense reports and simplifies company expenses. Founded by Jeppe Rindom, who previously served as CFO at Tradeshift and CEO at Nodes, the company has raised over $78M in funding from top European and US investors including Creandum, Vaestfonden, and Stripes Group. Pleo focuses on serving SMBs from day one and emphasizes building a strong company culture alongside product excellence.

SaaSothersubscriptionvia SaaStr Podcast
Adaptive Insightsby Tom Bogan

Adaptive Insights, now a Workday company, is a SaaS platform led by CEO Tom Bogan. The source material is primarily a description of a speaking session where Bogan discusses key principles for building successful SaaS companies, covering team building, vision, metrics, and fundraising strategies.

SaaSothervia SaaStr Podcast
Kustomer

Kustomer is a SaaS platform providing real-time, actionable customer views with omnichannel conversation intelligence that automates repetitive tasks. The company has raised over $113M in financing from top-tier investors including Tiger Global, Battery Ventures, Boldstart, Canaan, Cisco, and Redpoint. The profile features Vikas Bhambri, SVP of Sales and Customer Experience, discussing enterprise sales strategy and SaaS market dynamics.

SaaSothervia SaaStr Podcast
Troops.aiby Dan Reich

Troops.ai is a Slack-based sales collaboration platform built by Dan Reich, a serial entrepreneur who previously founded Spinback (acquired by Salesforce). The company has raised over $17M in VC funding from investors including Felicis Ventures, Founder Collective, First Round, Nextview, Susa Ventures, and Slack itself. Troops helps sales teams transition from individual performance tracking to account-based collaboration, enabling teams to work in unison and reduce organizational silos.

SaaSothervia SaaStr Podcast
Logz.io

Logz.io is a SaaS platform providing monitoring, troubleshooting, and security through predictive analytics and machine learning. The company has raised over $45M from top-tier investors including OpenView, 83North, and Vintage. The profile focuses on VP of Sales Bridget Gleason's experience scaling sales at multiple SaaS companies, including 237% ARR growth at Sumo Logic.

SaaSothervia SaaStr Podcast
Scalyrby Steve Newman

Scalyr is a log monitoring and analysis platform for DevOps teams founded by serial entrepreneur Steve Newman, who previously created Writely (acquired by Google to become Google Docs). The company has raised over $27.5M in funding from notable investors including Susa Ventures, Bloomberg Beta, Shasta, and GV, establishing itself as a key player in the DevOps tooling space.

SaaSothervia SaaStr Podcast
Gremlinby Kolton Andrus

Gremlin is a 'failure as a service' SaaS platform founded by Kolton Andrus, a former Chaos Engineer at Netflix who designed Netflix's failure injection service. The company has raised over $8M in VC funding from top-tier investors including Index Ventures and Amplify Partners. Kolton leverages his deep experience scaling reliability at Amazon and Netflix to help organizations proactively identify system weaknesses.

SaaSothervia SaaStr Podcast
SalesColliderby Ryan Williams

SalesCollider is a sales advisory service founded by Ryan Williams, a veteran sales leader who scaled teams at AdRoll (growing ARR from $4M to $58M), advised InVision on enterprise deals, and grew enterprise sales by 400%+ at LeadGenius. The company helps technical founders navigate early-stage sales challenges and build effective sales functions.

SaaSothervia SaaStr Podcast
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