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Other for SaaS Startups

How 528 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

528
Case Studies
$108k
Avg MRR (n=30)
$1.0M
Highest MRR
43%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Twitter outreach - founder reached out on Twitter asking if anyone was interested in starting a SWaS business around Drip platform1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1
A pub crawl (founding story)1

SaaS Companies Using Other

Grainby Mike Adams

Grain is a SaaS tool that helps remote teams record, transcribe, annotate, and share key moments from virtual meetings. Founded by Mike Adams, a serial founder with previous exits including Degreed and MissionU (acquired by WeWork), Grain addresses the challenge of capturing and leveraging knowledge from distributed team conversations.

SaaSothervia Nathan Latka Podcast
Unknown - Not specified in source

A founder is building a SaaS product to democratize user testing while helping solo founders and teams grow through UX playbooks, tutorials, and 1-on-1 coaching. The business model combines service-based revenue (coaching) with an emerging SaaS product, though no specific traction metrics are provided.

SaaSothervia Nathan Latka Podcast
Acadiumby Moe

Moe founded Acadium after successfully building and selling a landscaping business and growing a residential design and build company to become one of the largest in North America. The platform aims to enable economic mobility for anyone with an internet connection.

SaaSothervia Nathan Latka Podcast
FunctionFoxby Corina Ludwig

FunctionFox is a global time-tracking and project management SaaS platform that has been led by Corina Ludwig for 21 years. The company has established itself as a leader in its category, with Ludwig building a successful long-term business in the business tech and advertising space.

SaaSothersubscriptionvia Nathan Latka Podcast
Jolt

Jolt is a SaaS product started as a side hustle by a serial founder who previously sold their first small SaaS company. The founder is currently a full-time software engineer at CopyAI while developing Jolt.

SaaSothervia Nathan Latka Podcast
Onboard.io

Onboard.io is a B2B SaaS platform designed to streamline customer onboarding processes. Founded by a serial entrepreneur who previously founded, built, and sold Ambassador, the company focuses on helping businesses improve their customer onboarding experience.

SaaSothervia Nathan Latka Podcast
PreBuilt Marketing AIby Zachary Hedges

PreBuilt Marketing AI is an AI-powered SaaS platform launched in 2018 by Zachary Hedges, a serial entrepreneur with a background in marketing and previous SaaS success with MDC DOT. The platform automates social media marketing by writing content, building campaigns, and analyzing results using artificial intelligence. No specific traction metrics are provided in the source material.

SaaSothervia Nathan Latka Podcast
Granulateby Asaf

Granulate was co-founded by Asaf, a Talpiot program alumnus and former commander in the IDF's elite 8200 intelligence unit with experience leading 30+ researchers and engineers. The company aims to democratize performance optimization and eliminate performance loss through their SaaS platform.

SaaSothervia Nathan Latka Podcast
OSS Venturesby Not specified

OSS Ventures is a French SaaS startup founded by a former OECD economist to help industrial manufacturers digitalize their production sites. The founder brought experience from economics and previous startup ventures in Brazil to build solutions for the manufacturing sector.

SaaSothervia Nathan Latka Podcast
Subclout

Subclout is a SaaS platform enabling creators to monetize premium content through BitClout. The founder is a full-time strategy consultant with a software engineering background from health tech, demonstrating dual expertise in building and business.

SaaSothervia Nathan Latka Podcast
Sulekhaby Satya Prabhakar

Sulekha is India's leading tech-AI platform for expert services, founded by Satya Prabhakar. The company grew from 2 employees to over 1,300 employees across 17 offices in India and the US, providing SME Service Providers with a mobile-SaaS solution to connect with matched prospects and gain market intelligence.

SaaSothersubscriptionvia Nathan Latka Podcast
Premise Databy Maury Blackman

Premise Data is a San Francisco-based SaaS platform founded by Maury Blackman that helps high-impact institutions and companies track and understand ground truth data. The company operates a software platform focused on transparency and data comprehension for mission-driven organizations.

SaaSothervia Nathan Latka Podcast
Castocityby Tony

Castocity is a podcast monetization platform founded by Tony, an experienced growth strategist who has worked with 10,000+ small businesses and Fortune 500 companies including ADP, Ford, and AutoNation. The product aims to help podcast hosts and guests generate revenue by applying enterprise-level growth strategies to the podcasting space.

SaaSothervia Nathan Latka Podcast
FormPiper

FormPiper is a SaaS business built by a 20-year veteran in pet retail who identified problems in the retail space and built solutions. The founder brings deep domain expertise from operating 4 retail pet locations and founding complementary businesses in marketing and financing.

SaaSothervia Nathan Latka Podcast
AirGarageby Jonathon Barkl

AirGarage is a full stack parking operator platform founded by Jonathon Barkl that helps churches and businesses manage and monetize their parking lots. The company was discussed on the Shaan Puri podcast as an example of identifying and solving operational inefficiencies in underutilized assets.

SaaSothervia My First Million
HeadSpin

HeadSpin is an all-in-one mobile app testing and monitoring platform that provides carrier network, device, and OS level insights across 150+ global locations without requiring SDK integration. The company offers a Global Device Cloud for comprehensive mobile application analysis.

SaaSothervia My First Million
Framebridgeby Susan Tynan
SaaSothervia How I Built This
Drip-based SWaS Businessby Jeff Pecaro

A productized service (SWaS) business launched around the Drip email marketing platform, founded by Jeff Pecaro in response to a Twitter call from the Tropical MBA hosts who needed expert help implementing Drip. The business model capitalizes on the gap between Drip's power and the high learning curve that prevents many users from adopting it.

SaaSothervia Tropical MBA
Tourism Tigerby Mat Newton

Tourism Tiger is a SWaS (Software With a Service) business founded by Mat Newton that combines software tools with done-for-you services targeting small businesses in the tourism industry. The company represents the "Do-It-For-Me" business model gaining traction, where entrepreneurs sell their time and expertise alongside software to serve underserved small business markets.

SaaSothervia Tropical MBA
The Autoresponder Guyby John McIntyre

John McIntyre runs The Autoresponder Guy, a productized service business focused on email marketing and autoresponders. The company has reached scale by year three and John has achieved enough success to own his time and choose where to live, including time in Chiang Mai.

SaaSothervia Tropical MBA
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