← Browse all studies

Other for SaaS Startups

How 528 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

528
Case Studies
$108k
Avg MRR (n=30)
$1.0M
Highest MRR
43%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Twitter outreach - founder reached out on Twitter asking if anyone was interested in starting a SWaS business around Drip platform1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1
A pub crawl (founding story)1

SaaS Companies Using Other

Claap

Claap is a feature-rich alternative to Loom designed specifically for product managers to create and share product demonstrations. The company has raised $3 million on a $17.5 million post-money valuation, indicating significant investor confidence in the product management tools market.

SaaSothervia Nathan Latka Podcast
HR SaaS

An HR SaaS platform that helps teams give rewards to employees has reached $500k ARR. The company provides a solution for employee recognition and reward management.

SaaSothersubscriptionvia Nathan Latka Podcast
CustomerHub

CustomerHub is a SaaS product that was acquired by Keap for $1-2M in 2011, then bought back by its founders in 2018. The company has grown to $500k in ARR through its subscription-based model.

SaaSothersubscriptionvia Nathan Latka Podcast
Unknown - Gusto-related HR Tech ATS

A startup had built a $3M business in the HR tech space that was ultimately disrupted by Gusto's product offering. Rather than shut down, the founders pivoted to building an Applicant Tracking System (ATS), which has since grown to $7.8M ARR.

SaaSothersubscriptionvia Nathan Latka Podcast
CoverMe

CoverMe is a bootstrapped and profitable healthtech SaaS company using AI to help people find paying sources for healthcare bills in a real-time marketplace. The team has doubled along with revenue in each of the last four years, demonstrating consistent growth and strong product-market fit.

SaaSothervia Nathan Latka Podcast
VOOOZERby Albert

VOOOZER is an audio marketing solution founded by Albert, a problem-solving administrator focused on business and product development. The company was selected by Google for Startups as one of the most promising startups in Brazil in 2019.

SaaSothervia Nathan Latka Podcast
EstateSpaceby Jonathan B Fishbeck

EstateSpace is a SaaS platform founded by Jonathan B Fishbeck that streamlines lifestyle management and operations for maintaining high-value real properties. Built from the founder's direct experience running a design-build firm serving UHNW families and family offices, the platform addresses the operational complexity of estate property management.

SaaSothervia Nathan Latka Podcast
Ardius

Ardius is a SaaS platform that helps startups identify and claim R&D tax credits they were previously missing. The company successfully identified and helped recover $500 million in tax credits for its customers before exiting to Gusto.

SaaSothervia Nathan Latka Podcast
nQ Zebraworksby Bill Bice

nQ Zebraworks, led by serial entrepreneur Bill Bice, addresses the operational challenges that arise when legal organizations adopt remote and distributed work models. The company targets a specific pain point in the legal tech space where existing solutions haven't adequately addressed work-from-anywhere dynamics.

SaaSothervia Nathan Latka Podcast
LearnWorldsby Panos Siozos

LearnWorlds is a Cyprus-based e-learning SaaS platform co-founded by Panos Siozos in 2014 that enables self-paced learning through textual and video content. Operating in over 70 countries with a team of 30+ employees, it has grown into a multi-million-dollar company serving the global online education market.

SaaSothersubscriptionvia Nathan Latka Podcast
Quickorderby Mads Wedderkopp

Quickorder is a SaaS company founded by Mads Wedderkopp that grew from 0 to 40 people, completed two acquisitions, and expanded to 60+ employees with $6M+ ARR under his leadership as Group COO. The company has demonstrated significant growth through multiple funding rounds and strategic acquisitions.

SaaSothervia Nathan Latka Podcast
Growth Stack Incby Petersen

Growth Stack Inc is a SaaS portfolio company founded by Petersen, an experienced startup executive who previously served as #13 at a staffing industry startup that scaled from $7M to $65M and went public in 1996. The company is on a path to IPO within 30 months, though specific traction metrics are not disclosed in the source.

SaaSothersubscriptionvia Nathan Latka Podcast
Fertility Cloudby Jake Diner

Fertility Cloud is a healthcare SaaS company founded by Jake Diner, a former Big Ten athlete and Michigan State computer science graduate with 10+ years of product management experience at Dell and Belkin. The company aims to make fertility treatment more affordable and accessible globally. No specific traction metrics or revenue data are provided in the source material.

SaaSothervia Nathan Latka Podcast
Convert Groupby Pan

Convert Group was founded in 2014 by Pan as an eCommerce consultancy, leveraging his experience as Head of Business Planning at Upstream and business development work across 40 countries. In 2019, Pan and his partner Elena pivoted the company into an Enterprise SaaS product, transitioning from a service-based model to a software-based one.

SaaSothervia Nathan Latka Podcast
Bizzaboby Eran

Bizzabo is an all-in-one Event Success Platform founded by Eran, a former event marketer and CEO. The company has become one of the fastest growing event tech companies in the world, winning the People's Choice Award at the Event Tech Awards for three consecutive years.

SaaSothervia Nathan Latka Podcast
Uptimeby Patrick Walker

Uptime is an app co-founded by Patrick Walker that curates five-minute Knowledge Hacks from the world's best books, courses, and documentaries. The startup aims to make learning more accessible by condensing valuable educational content into bite-sized segments.

SaaSothervia Nathan Latka Podcast
CustomerXby Leonardo

CustomerX is a customer success management platform built in 2017 by Leonardo, a CRM expert, for small and medium-sized Brazilian businesses. The company was founded by Leonardo and friends to bring professional customer success practices to the SMB market in Brazil.

SaaSothervia Nathan Latka Podcast
HockeyStack

HockeyStack is a SaaS product built by an 18-year-old founder who has a track record of building diverse products including personalized book boxes and a social media app. The founder is now growing their first SaaS venture, though detailed traction metrics are not provided in this brief introduction.

SaaSothervia Nathan Latka Podcast
Reworkingby Mike Beck

Reworking is a B2B one-way video interview platform for employers, founded by Mike Beck who previously worked in financial trading and complex software sales. The company pivoted from Reliving, an earlier B2C product focused on preserving life stories, after the pandemic forced a strategic shift toward the recruitment and hiring space.

SaaSothervia Nathan Latka Podcast
REVAstaff.com

REVAstaff.com is a staffing platform founded in 2018 by a Filipino entrepreneur with a background in construction and outsourcing. After experiencing three business failures in his 20s, the founder launched REVAstaff.com and reports that 'everything just fell into place.'

SaaSothervia Nathan Latka Podcast
PreviousPage 23 of 27Next

Other in Other Categories

All Other StudiesAll SaaS StudiesGrowth Channel AnalysisBrowse All