steam oven Startups

Tovala is a hardware and food company built around a countertop steam oven that cooks prepared meals automatically when a customer scans a code. David Rabi and co-founder Brian Hoffman built a minimum viable product, won a business plan competition, got into Y Combinator, and launched their first customer base through a Kickstarter campaign driven by personal networks and press. The company grew to over 50 employees, according to the interviewer.