RTB (real-time bidding) advertising platform Startups

FIDSUP, founded in 2011 by Oliver Magnan-Surin, provides a mobile performance marketing platform that drives and measures in-store visits for brick-and-mortar retailers. It charges per in-store visit, from about $1 in fashion to about $80 in automotive, and works with about 50 brands across 2,500 retail locations, mostly in Europe. The company raised $3.7 million and had 25 employees as of Q1 2017.