OMG Popby Dan Porter
OMG Pop was a Flash-based gaming website that struggled against competitors like Farmville, facing shutdown with only 4-5 months of runway left. Dan Porter designed Draw Something, a simple drawing and guessing game with playback functionality, as a last-ditch effort. The game exploded virally, reaching 1 million downloads in 9 days and 50 million in 50 days, ultimately being downloaded 250 million times before Zynga acquired it for $200 million just six weeks after launch.
Otherword-of-mouthfreemiumvia My First Million