Facebook Instant Articles Startups

Monumetric is an ad revenue optimization company that started as a social marketing agency in 2012. It pivoted in 2014 to a revenue-share model that runs publishers' ad inventory across multiple exchanges to raise prices. By September 2016 it worked with just over 1,500 publishers, and the company reported $2.4M in revenue in 2014 and over $6M in 2015.