Bluetooth Low Energy Startups

The Mobile Majority, a mobile advertising and attribution company founded in 2012 by Rob Emerich, has raised about $25 million and grew to roughly 100 employees. It earns a revenue share on ad spend run through its platform, and it reported over 10,000 end advertisers, from large brands like Ford to small local businesses. Emerich said the company was acquiring Qualcomm spinout Gimbal, and would rebrand under the Gimbal name.