Beacons Startups
2 case studies with real revenue and traction data from beacons startups.
The Mobile Majority, a mobile advertising and attribution company founded in 2012 by Rob Emerich, has raised about $25 million and grew to roughly 100 employees. It earns a revenue share on ad spend run through its platform, and it reported over 10,000 end advertisers, from large brands like Ford to small local businesses. Emerich said the company was acquiring Qualcomm spinout Gimbal, and would rebrand under the Gimbal name.
Mobstack is a Bangalore-based SaaS platform founded in 2010 that pivoted in 2015 to focus on Beaconstack, a proximity-based marketing and analytics solution using Bluetooth beacon technology. The company has grown to $25k MRR with 100+ customers and 10,000+ beacons deployed globally, including a major deployment with Google at 117 Indian train stations. They've raised $3.5M in capital from Accel Partners, Cisco, and angels, and are on track to hit $500k ARR by end of 2017.