Illuminatoby Nick Caruso
Illuminato is a bottom-up SaaS product for individual sales reps, launched in 2016 by three former colleagues in Washington, DC after roughly nine months of development funded by about $700,000 in angel investment. The company reported over 1,000 signed-up users across 500+ companies, with an average price of about $30 per user per month on a freemium model, and says it has grown mainly through viral team invites with almost no marketing. The founder declined to disclose revenue or conversion rates.
SaaSviralfreemiumvia Nathan Latka Podcast