Yanado
Yanado is a task and project management tool built directly into Gmail, sold on monthly and annual SaaS subscriptions at an average of about $300 per month. The company serves roughly 100 paying customers, about 17,000 free users, and about $25K in MRR, with a six-person remote team across Bulgaria and Serbia. Its growth comes from the Chrome Store, content marketing, and word of mouth, while the founder is raising $500K.
An investor advised the founders to help people focus and make their lives easier. Because the team already lived in Gmail, they combined email with task management to cut down the noise of competing apps.
- •Building inside Gmail removes the need to switch apps, which directly addresses the attention overload the product targets.
- •An average of roughly $300 per month and negative churn in larger accounts show that the product earns sticky value with bigger customers, even though small accounts churn at about 7% monthly.
- •Distribution through the Chrome Store and word of mouth gives the company a low-cost acquisition path that scales with its 17,000 free users.
- •Targeting an ecosystem gap (task management inside Google Workspace) gives the product a natural position against both Google's own offerings and standalone tools like Asana and Trello.
- 1.Build the product inside the tool your target users already live in, so adoption requires no new login or workflow change.
- 2.Offer a free tier to build a large base of users, then convert the accounts that show sustained use into paid plans.
- 3.Track churn by customer size, since small accounts may churn quickly while larger accounts stay, and focus retention work on the segment that drives revenue.
- 4.Use founder-led inside sales first to learn which industries convert, then add outbound campaigns once you have a repeatable message.
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