Worky
Ewhor Bauman identified a pain point in the freelance market: appointment-based professionals (therapists, coaches, teachers, health experts) were forced to cobble together 4-5 different tools to run their business. Clients needed a website builder, booking system, payment processor, CRM, invoicing tool, and tax management—costing freelancers $200-400/month total. Worky solved this by building an all-in-one platform with zero transaction fees, undercutting marketplace models that charge per booking.
Launched in August 2021, Worky combined a simple website builder with built-in scheduling, payments, invoicing, and back-office client management. The founding team of eight (including three engineers) focused on integrations from day one—Zoom, PayPal, PandaDoc, and accounting systems. Ewhor spent most of his time on product and sales, keeping the vision tight on a specific user segment rather than chasing all freelancers.
Worky experimented with multiple channels—paid ads on social media, G2, Captera—but found content marketing to be their strongest lever. They created blog content, partnered with local US influencers and opinion leaders, and invested in SEO. They also allocated roughly $1,000/month to Google Ads. By the interview date, they had converted 50 paying customers from 3,500 trial signups, a 1.4% conversion rate hampered by a short 2-day trial period.
Content marketing and influencer partnerships drove most acquisition. However, conversion from trial to paid was weak due to the brief trial window and lack of a freemium tier. Ewhor acknowledged competitors offered better conversion funnels with premium models or longer trials. Churn was present but manageable—users had a 12-month average lifetime value (~$240 at $19/month). The $950/month actual revenue fell far short of the $67,000 theoretical calculation, revealing that most of the 3,500 signups were inactive trials.
After joining Start Up Eyes Guys (Europe's largest accelerator), Worky raised $600k in pre-seed at a $4-5M valuation on a convertible note/SAFE structure. They're burning $30-40k/month and investing heavily in team (adding marketing and engineering staff) and marketing channel expansion. The roadmap includes deeper Zoom integration, PayPal, PandaDoc, and accounting system connections. At 26 years old, Ewhor is focused on scaling from 50 to thousands of paying customers.
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