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Vruzy

by Shaz Khanvia Nathan Latka Podcast
See all SaaS companies using enterprise direct sales
ARR$10.0M
Growthenterprise direct sales
Pricingsubscription
The Spark

Shaz Khan built Vruzy to solve a fundamental problem in corporate America: companies still process procurement and payments manually through outdated systems. While Fortune 1000 companies and mid-market organizations use SAP, PeopleSoft, and NetSuite for their core finances, their purchasing workflows remain fragmented and inefficient. The vision was bold—synthesize the entire purchasing process, from digital procurement on mobile devices to automated supplier payments via ACH and virtual cards.

Building the First Version

Vruzy started with a core thesis: integrate on top of any financial platform and make purchasing frictionless. They built the platform to handle anything from a boom mic to helicopter rides, allowing enterprises to purchase digitally, then automatically process payments to suppliers. The founding team grew to 60 people across five countries (Nepal, India, Pakistan, Argentina, and the US), organized into distributed development pods.

Finding the First Customers

Vruzy's early customers included household names like the Tonight Show with Jimmy Fallon and AGB grocery stores in Texas. Rather than chasing a single vertical, they stayed agnostic to industry and focused on three customer types: Fortune 1000 enterprises, mid-market organizations ($250M$1.5B revenue), and GPOs (group purchasing organizations that act like Costco cooperatives). This diversified approach de-risked their business and proved the platform's flexibility.

What Worked (and What Didn't)

The biggest breakthrough came from an unexpected source: internal hackathons. In December 2019, Vruzy ran their first 48-72 hour innovation sprint with teams of 1-4 people competing for cash prizes and bragging rights. One winning team built a machine learning model to auto-code purchases to the correct GL (general ledger) account—something controllers had to do manually. This concept evolved into Vruzy Intelligence, a smart document processing product launched in December 2020.

Vruzy Intelligence became transformational. It automatically extracts information from supplier invoices (handwritten or digital), routes them for approval, and processes payment with zero human intervention—all in 15-30 seconds versus the 20 minutes manual processing took. Within less than a year, this single product hit $1M ARR. They cross-sold it to 50% of existing customers and bundled it into all new deals.

Where They Are Now

Vruzy is processing $6 billion in annual throughput across 55 customers in 15 countries serving 30,000 users. They're on track for $10M ARR next year. Their hackathon framework—run twice yearly (July and December) with diverse judging committees, no technology restrictions, and multi-category prizes—has become a core driver of product expansion. Beyond Vruzy Intelligence, they continue innovating through internal competitions, proving that sometimes the best ideas come from empowering teams to think unconventionally.

Why It Worked
  • By identifying a massive market gap in enterprise procurement—where billion-dollar companies still rely on manual, fragmented processes despite having modern financial systems—Vruzy solved a high-pain, high-frequency problem that enterprises would pay recurring fees to fix.
  • Their willingness to serve multiple customer types (Fortune 1000, mid-market, and GPOs) rather than narrowing to a single vertical created a diversified revenue base that reduced dependency on any one segment while proving the platform's flexibility across industries.
  • The internal hackathon framework unlocked breakthrough innovation (Vruzy Intelligence) that was both unexpected and immediately revenue-generating, demonstrating that distributing problem-solving across a 60-person team surfaced solutions more valuable than top-down roadmap planning.
  • Vruzy Intelligence's automation of invoice processing—reducing manual work from 20 minutes to 15-30 seconds—created such obvious ROI that 50% of existing customers adopted it within a year and it became bundled into every new enterprise deal, driving rapid revenue concentration.
How to Replicate
  • 1.Identify a core workflow within large enterprises (like procurement) that is still manual despite existing adjacent software investments, then build a platform that integrates on top of their existing financial systems rather than replacing them.
  • 2.Target multiple customer archetypes within your serviceable market (Fortune 1000, mid-market, industry-specific cooperatives) simultaneously to prove product-market fit across segments and reduce concentration risk during early growth.
  • 3.Institute a structured internal innovation program (e.g., twice-yearly hackathons) with diverse judges, cash incentives, and zero technology restrictions to surface breakthrough features from your engineering team that can then be productized and cross-sold.
  • 4.When a new product iteration gains traction, immediately bundle it into all new customer contracts and systematically cross-sell to existing customers to accelerate its monetization and make it a standard offering rather than an add-on.

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