Tweet Hunter

Thomas Jacquesson was working in product at a startup when his former co-founder Tibo reached out for a casual check-in. That conversation spiraled into Thomas quitting his job within weeks to dive back into entrepreneurship. They had no product idea initially, but they had a problem: how do you help makers find users for their products?

Their solution was to eat their own dog food. They built a few quick products and launched them rapidly. While doing this, Thomas noticed something: Tibo was bringing in customers early on thanks to his decent Twitter following. "I'm the marketing guy and he's bringing the users, that sucks," Thomas recalls thinking. So he started tweeting. He was terrible at it.

Then inspiration struck. They had a tweet database from a previous project. What if they turned it into a product to inspire people with good tweet examples? Thomas used it immediately and got better at tweeting while spending less time on it. Tweet Hunter was born.

Speed was the name of the game. About a week elapsed between the idea and launch. Tibo and another developer handled the tech side (though the second dev eventually left the project). Thomas managed product and marketing. They built "something very basic but usable"—a searchable tweet library and a sign-up flow with payment processing.

They priced it at $9/month, thinking they were being "super ambitious." They launched on Twitter and Reddit. Immediately, sign-ups and paid customers started flowing in. Thomas and Tibo believed they were onto something and committed full-time.

Their initial traction came from multiple channels working in tandem. They leveraged their Twitter accounts and targeted subreddits. They also tapped the email list built from previous projects. But the real acceleration came from a two-pronged strategy: free side products and a pivotal partnership.

They launched free resources and side products on Product Hunt, which helped them reach $5K MRR within 3 months. Then came the game-changer: JK Molina, a well-known Twitter growth expert with a substantial audience, loved the product and wanted to join as a co-owner. He launched it to his audience, and within weeks, they tripled their MRR. By the time of this interview in May 2022, they were at $41K/month.

The partnership with JK Molina proved invaluable—it showed the power of aligned co-founder/partnerships in a niche community. Building free side products and resources kept the brand visible and demonstrated value without friction.

However, Thomas admits they made mistakes. They started with too low a price point ($9/month). They also packed in a lot of features early on, which later required more investment in onboarding and documentation. Scheduling wasn't included from day one, which they now see as a missed opportunity. Some marketing efforts didn't pay off, and their love of "shiny and new" sometimes distracted them from doubling down on what was working.

Tweet Hunter is now a full-featured Twitter growth tool with scheduling, automations, and a robust tweet library. Recent growth has been mostly organic, driven by "eventful" community initiatives like Twitter growth contests and conferences. Thomas and Tibo's goal for 2022 was to hit $1M ARR. They're exploring whether to build a significant team around the product or launch new ventures—both options are on the table, though it's not yet in their DNA to build a large organization. On a personal level, Thomas's goal was to buy a house in Bordeaux.