Resi Club
Anthony Pompliano noticed a massive gap in the market: housing affordability is at its worst level in this century, yet there's no dominant voice providing quality news commentary and data about residential real estate. Despite housing being the largest asset class in the world, most finance-focused people overlook it, talking instead about stocks, crypto, and bonds. This insight sparked the idea for Resi Club.
Pompliano didn't try to build this alone. Instead, he went looking for an expert he could partner with and found Lance Lampard, former real estate editor at Fortune Magazine with 75,000 Twitter followers and deep industry credibility. The pitch was simple: "We know how to scale things and grow and monetize. You're the expert. Let's partner up and build the dominant platform in residential real estate coverage." They launched with just two people and a lean approach.
Interestingly, this wasn't Pompliano's first attempt at residential real estate. He had previously tried a geography-focused approach (starting in South Florida, then expanding to Tampa, Orlando, etc.) with a different partner, but it didn't work. Rather than force it, he and his partner agreed to part ways amicably. This iteration taught him the value of finding the right partner and the right angle—which led directly to the Resi Club model.
Resi Club started as a simple newsletter but with a clear path to becoming more. Within the first week, the business was profitable. Pompliano emphasizes that you don't need much to start: "We've now created multiple businesses like this where we start with like two or three people and you can run for six or 12 months and get them profitable with serious cash flow." They priced the subscription at $150/year—deliberately low to ensure zero friction and maximum signal that they had something valuable. The plan was to increase prices later once they'd validated product-market fit.
The market is broad: home builders, real estate agents, people buying/selling homes, lenders, and mortgage professionals all need to stay informed about residential real estate trends. By starting with education and content, Resi Club earned the right to expand into data products and potentially more ambitious initiatives over time.
Just two months in, Resi Club is profitable and has validated the core premise. Pompliano estimates this could become a $1-1.5B business when bootstrapped. Rather than chasing massive ambition from day one (à la "let's go to Mars"), the approach is iterative: start with a small, profitable thing, and expand ambition as the business grows. This philosophy reflects lessons from creators like Nikita Bier, who launched consumer apps multiple times with different variations before hitting product-market fit.
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