reporti.app

Label, a 29-year-old tech lead by day, had been tinkering with side projects for years—everything from SMS tipping apps to automated deal aggregators. But he wanted to focus specifically on e-commerce tools. He had friends in the industry, saw growth potential, and started researching inventory tracking solutions. Instead of building from scratch, he decided to hunt for existing micro-SaaS products on Microquire. He found reporti.app, a year-and-a-half-old Shopify app that sends automated notifications and reports about orders and purchases. It wasn't a massive acquisition, but it felt like the perfect training ground—what he called his "mini MBA."

The original founders had launched reporti.app about 18 months before Label acquired it. They built a Slack-integrated notification system that allowed Shopify store owners to receive daily, weekly, or monthly reports about their orders, including UTM values and purchase tracking data. By the time Label took over, the product had modest but real traction: 454 free users and 26 paid customers generating $375 MRR.

The original founders hadn't done any marketing for the app. Instead, customers found it organically through the Shopify AppStore, where it had accumulated eight 5-star reviews. The product itself did the selling—within the fourth day of Label owning the app, a Fortune 500 consumer packaged goods company opened a paid account, signaling that despite its small size, reporti.app had genuine product-market fit in the e-commerce space.

Label closed the acquisition on a Monday for $20,000 all-in—cash out of pocket, cobbled together from consulting gigs and government stimulus checks (he had two kids, so the checks were larger). He quickly realized the best strategy wasn't to build new features first, but to talk to customers. His immediate plan: send 10 personal emails per day asking existing users if they're satisfied, if they'd leave a review, and what features they'd pay for. He knew Shopify AppStore rankings depend heavily on reviews, so driving more 5-star ratings was job one. He's also exploring expanding beyond Slack notifications into WhatsApp, Microsoft Teams, email, and SMS integrations—potentially as separate apps or as a cohesive suite.

Label added one new paid customer in the first week, pushing MRR to $385 (roughly $4,620 ARR). He's treating this as a learning laboratory for the business side—marketing, customer acquisition, churn management—skills he already had as a developer but wanted to master as an entrepreneur. If reporti.app grows to $2,000+ MRR or if he can expand it into a multi-app suite, he'd consider going full-time. For now, it's nights and weekends while he leads engineering at his day job.