PodPlay Technologies
PodPlay Technologies is a vertical SaaS platform for pickleball and racquet sport venues that grew from internal software used in founder Ben Borton's own ping pong venues. The company has reached $3M in contracted ARR serving 200 locations and 2,000 courts, with ACVs of $10k-$15k, and recently raised an $8M Series A in 2025.
Key Takeaways
- •Used other as primary growth channel
- •Got first customer via founder-led sales drove growth from first external customers in 2023
- •Most effective channel: founder-led sales
- •Monetizes with usage-based pricing
Revenue
Traction
Tech
Why They Built It
Ben built PodPlay to solve utilization and operations inside his own physical venues. What started as internal software for his own ping pong spaces became a vertical SaaS platform.
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