PayFit
PayFit is a cloud-based payroll and HR management SaaS platform built to serve the underserved SMB market in Europe. Growing from 200 customers and 40 employees in 2017 to 7,000+ customers and 900+ employees, the company demonstrates the power of a focused GTM strategy targeting a specific market segment across multiple countries.
To meet the underserved payroll and HR management needs of SMBs across Europe, which account for 11M companies and 99.8% of businesses in Western Europe but have been largely ignored by software providers.
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