OneIO

Yuhar Berghal founded OneIO to address a fundamental pain point in business service outsourcing. Companies outsourcing IT services, facilities management, and customer service to multiple "best-of-breed" providers faced a nightmare: integrating all these disparate systems and teams. Unlike ERP or EDI standards in other industries, business services had no such standards—integrations were manual, human-driven, and expensive. Traditional integration approaches were too time-consuming, complex, and unsustainable. Berghal saw an opportunity to build a platform that would let enterprises and service providers integrate their suppliers without writing a single line of code.

The journey wasn't rushed. Berghal started in 2011 with R&D while running a consulting company, treating OneIO as a passion project. By 2014-2015, it became his full-time focus, and the company began selling earnest. This deliberate, bootstrapped approach allowed them to validate product-market fit before scaling aggressively. They developed a subscription model with an elegant pricing structure: a base subscription fee (starting around 900 euros/month, scaling to 9,000) plus usage-based pricing based on integrations and connections.

OneIO targeted large enterprises with outsourced operations and service providers serving them. The sales motion was consultative—a customer like Starbucks, with 50 different suppliers, would start by subscribing to the hub, then gradually onboard suppliers. Year one typically saw 5-15 supplier integrations. By 2024, they'd reached 40 large enterprise customers paying an average of $4,500/month, generating $180k MRR. A channel partner model with 30% discounts for year-one revenue accelerated customer acquisition.

Expansion revenue proved to be OneIO's superpower. Customers signing up at ~$1,000-1,500/month would expand 6x as they integrated more suppliers and use cases. This expansion engine drove growth without heavily relying on new customer acquisition. Year-over-year, they grew 80%, from $95k to $180k MRR. Remarkably, they maintained 0.1% annual revenue churn—almost zero. They attempted to scale with remote international developers but found it incompatible with their continuous delivery, bleeding-edge R&D model that required senior, specialized talent. Finland's tight labor market made hiring locally brutal; they expanded with a small sales office in the UK.

After bootstrapping for a decade, OneIO raised 1.1 million euros (~$1.4M) in their first VC round in summer 2024, after a deliberate six-month process seeking not just capital but investor partners who could add strategic value. They operate at break-even, a testament to their disciplined unit economics: LTV of $162k (36 months × $4,500 average), CAC of ~$70k, and a 2.2 LTV:CAC ratio. With a 15-person team focused on product and engineering, they're positioned to scale the integration hub category globally while maintaining the healthy margins and low churn that built their foundation.