Miss Excel

Miss Excel was a consultant working a boring corporate job when she noticed something remarkable: the top performers at her firm—especially those from prestigious firms like BCG—had developed superhuman Excel skills. They'd navigate spreadsheets with only a keyboard, executing complex macros and shortcuts at lightning speed. It was like watching a wizard at work. She realized this was a teachable skill that millions of office workers desperately needed but struggled to learn.

Initially, she felt embarrassed about the idea of making TikTok content as a professional consultant. "Isn't TikTok just for kids?" she thought. But her gut told her otherwise. She decided to trust her instinct and uploaded her first video, applying the same energy and entertainment principles that make TikTok content viral: trending music, visual appeal, quick-hitting tips, and genuine enthusiasm.

Within the first week, one video hit 100,000 views. She leaned in, bought a ring light and green screen, and kept posting. One video hit 1 million views. She built her personal brand carefully: "Miss Excel"—simple, memorable, ownable. She understood something fundamental about content that most B2B creators miss: content is energy transmission. She'd get into a state where she could visualize what would go viral, then execute it with presence and magnetism. The result was educational content that made people smile.

Her breakthrough came when Morning Brew wanted to feature her. A business coach reached out around the same time and challenged her: "You have amazing content and a huge following, but what are you selling?" The question hit her hard. She had nothing to monetize. The coach pushed her to create a course in time for the Morning Brew feature.

She had roughly two weeks to build it. Using Thinkific ($97/month), she quickly assembled a course around her Excel expertise and launched it alongside the feature. The timing and strategy worked perfectly.

What worked was understanding her audience's pain, creating genuinely entertaining educational content, and having the courage to monetize. She didn't try to sell directly through ads—instead, she created content so good that when she put paid ad spend behind it, Facebook's algorithm naturally amplified it. This created a virtuous flywheel: viral content → audience growth → course sales → reinvestment in ads.

She also expanded strategically beyond just Excel, moving into PowerPoint, Word, and Outlook, with Microsoft itself helping her get early access to new features. She diversified across platforms—not just TikTok, but Instagram Reels, YouTube, and others. Her cost structure remained lean: a virtual assistant overseas (roughly $500/month) and a video editor. She kept her business simple.

Miss Excel is now generating six figures per month in course revenue—running at an annual rate in the single-digit millions. She's had days where she made over $100,000 in a single day (like her Black Friday promotions). She quit her consulting job and now works only 15 hours per week on her core business, traveling the country with her boyfriend, staying a month in each state.

Her next frontier is "high-energy Excel parties"—webinars that serve as middle-of-funnel engagement. These webinars are attracting enterprise interest: major corporations (Target, Procter & Gamble, etc.) are reaching out wanting to license her courses for their employees at scale. She's working toward a $1M/month revenue goal. With a business model this simple and a market this large (billions of office workers globally use Excel), her trajectory looks sustainable and enormous.