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Mary's Gluten-Free Crackers

by Mary Waldnervia How I Built This
Growthword of mouth

Mary Waldner, a Bay Area psychologist, created gluten-free crackers after being diagnosed with celiac disease at 43. Friends and acquaintances loved her homemade recipe and encouraged her to start a business. She built the concept into a multi-million dollar company through word-of-mouth.

Why They Built It

Mary Waldner was diagnosed with celiac disease at 43 and needed a healthy gluten-free snack option she could eat at home and in restaurants with friends.

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