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Livestorm

by Gilles Bertauxvia The SaaS Podcast

Livestorm grew from $2M to $9M ARR in one year but nearly collapsed after expanding too broadly into meetings and sales demos, becoming a smaller version of Zoom. After a failed Series C, founder Gilles Bertaux rebuilt product-market fit by narrowing focus to enterprise webinars for European marketers in banking and pharma. The company now generates nearly $20M ARR with 3,500 customers, shifting from 85% monthly self-serve to predominantly enterprise annual contracts.

Key Takeaways

  • Used seo as primary growth channel
  • Got first customer via inbound SEO
  • Most effective channel: SEO and Quora
  • Monetizes with subscription pricing

Revenue

Current ARR$20.0M
Pricing Modelsubscription

Traction

First Customer Channelinbound SEO
Most Effective ChannelSEO and Quora
Outreach Methodenterprise outbound sales
Traction Patternseo

Tech

Why They Built It

Built as a university project, later evolved into a webinar platform for enterprise customers.

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