Level Up Group Coaching (Stacy Tushel)
Stacy Tushel, who ran a seven-figure performing arts center, built a coaching business for entrepreneurs. She first validated demand with paid one-on-one calls at $97 and $197, then launched a $497 group program, Level Up, to a list of about 2,000 engaged subscribers, which produced four sales in its first week. Her earlier Get Focused Academy course, launched through affiliates, cleared just over $20,000.
Tushel wanted a new challenge beyond her brick-and-mortar performing arts center, and local business owners kept asking to pick her brain. She saw coaching as a way to help entrepreneurs and to move from trading time for dollars to selling group programs.
- •Charging for one-on-one calls turned market research into paid customer discovery, so the coaching offer was shaped by real demand before it was productized.
- •Growing her list through partner webinars and affiliate promotions gave her access to trusted audiences, which mattered more than a large list of her own.
- •Shifting from one-on-one calls to group coaching let her earn from her time without trading hours for dollars, which is what made the model scalable.
- 1.Sell short paid discovery calls to your target audience first, and use what buyers say to design the product.
- 2.Get in front of an existing audience through guest webinars or interviews, then offer that audience a product.
- 3.Set up affiliate partnerships with a clear revenue split so partners who bring their lists are rewarded.
- 4.Convert paid one-on-one work into a group program once you know the recurring questions and pain points.
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