JustReachOut.io

Dmitri Dragilev built JustReachOut.io after running a successful PR-focused business that generated $30,000/month in revenue while working just 25 hours per week. He realized that the biggest bottleneck for founders wasn't getting press—it was knowing what story to pitch and how to pitch it effectively. Most people coming to his platform had no clear narrative, which led him to build tools and education around the problem.

The platform provides two core features: a searchable database of journalists and their recent coverage/requests, and guidance on crafting compelling pitches. Dmitri discovered that 99% of people who sign up don't have a story ready to pitch. Rather than abandoning them, he created systems to help founders discover stories by monitoring what journalists are actually requesting on Twitter, newsletters like Harrow, and other channels. The platform includes an email checker that validates pitch quality against specific standards: subject lines between 45-65 characters, pitches under 200 words, and relevance to what the journalist has recently covered or requested.

Dmitri focused on teaching founders to respond to actual journalist requests rather than inventing stories in a vacuum. He emphasized targeting journalists who had recently written about or requested information on relevant topics. His customers report 70% open rates and 30-40% response rates when following his targeting and writing guidelines—dramatically better than spray-and-pray approaches. One construction fraud consulting company exemplifies this: they searched the platform for 'fraud,' found that financial publications were interested in the topic, and spent two years systematically pitching guest articles to those publications, becoming one of his best ROI customers.

Dmitri explicitly warns against chasing viral PR moments. He avoids promoting "lucky" stories like startups getting on the Rachel Ray show or trending on Product Hunt because they don't teach repeatable lessons and traffic vanishes quickly. Instead, he advocates for steady, compound growth: pitching small, targeted publications repeatedly, getting small wins that build confidence, and using PR to drive SEO rankings. His own business validates this—JustReachOut ranks #1 for 'media pitch' and 'PR outreach' (generating ~1,000 searches/month combined), pulling in consistent monthly traffic that converts to customers. He never ran paid ads; growth came entirely from content marketing, PR, and partnerships that link back to his ranking pages.

JustReachOut is at $30k ARR (approximately $2,500 MRR based on context). Dmitri teaches founders to think psychologically about journalists' needs, to test ideas with journalists before building, and to qualify incoming traffic carefully. When founders know a press story is coming, he recommends adding qualification questions to capture forms to filter noise from signal—asking if they have a content marketer, previous press coverage, or a live product. This ensures that high-traffic moments actually convert to valuable customers. The long-term philosophy: small wins compounded over time outperform lottery-ticket PR stunts.