Insomnia Cookies
Seth Berkowitz was a college student with a simple problem: he had a sweet tooth and a craving for warm, homemade chocolate chip cookies, but the only food available for late-night delivery were standards like pizza or Chinese food. Rather than accept this limitation, he decided to solve it himself.
Berkowitz started making and delivering cookies to students at his school. What began as a silly side hustle quickly evolved into a real business operation.
The journey from side hustle to sustainable business wasn't smooth. The operation became all-consuming, and Berkowitz faced decades of detours, long-shot decisions, and near-bankruptcies along the way.
Today, Insomnia Cookies is a $350 million dollar business, a testament to Berkowitz's persistence through the difficult early years and pivots required to scale from a campus delivery operation to a major food business.
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