Hype Fury

Sammy Dean was already active on Twitter and using automation tools like Buffer when he noticed a frustrating gap: none of them let you create and schedule Twitter threads natively. He had built his own ad-hoc workflow using Google Sheets, Google Apps Script, and Zapier to work around this limitation. In August 2019, curiosity struck. "It was just curiosity, you know and see okay, let's build this see how it's gonna work." He decided to build a simple tool that would let him schedule threads without leaving a spreadsheet.

The MVP came together in just three days. Sammy built it in plain HTML and CSS with no theme library, no fancy website, no logo (he used a Pokémon Zapdos character for six months), and no business structure—just a Twitter account and raw code. "I wasn't even using like a theme. I was doing like playing html and css," he recalls. For five or six months, there was no website at all. This constraint forced laser focus on the core value: the ability to create threads. Sammy tested it with people in his network and got feedback. By November 2019, less than three months in, he connected Stripe and started taking payments using ServiceBot. He got 20 paying customers in the first few days of launching the paywall.

Sammy's approach was relentless but unglamorous. He made calls constantly—thirty minutes to two hours per demo—to anyone he knew, asking for introductions to people who might benefit. "Every every person I knew I was like, hey, please Introduce me to someone who could use hype theory." He was doing support, development, and sales simultaneously while also running a side fitness coaching business. The early traction came from a small community he was part of called Sovereign University, a Telegram group of people focused on Twitter growth. He posted Hype Fury there and offered 10 free spots. By December 2019, four months after starting, he'd hit $500 MRR and posted on Indie Hackers looking for a growth co-founder. "I was almost burnt out like I was working all the time," he explained. That post led to his co-founder Yannick finding him via email. Yannick agreed to work for free initially as a personal bet on the product.

Hype Fury succeeded where Buffer and Hootsuite fell short by going "deep into Twitter" rather than broad across platforms. "Hype Fury is a way to monetize your Twitter," Sammy emphasized, not just grow follower counts. The real differentiation wasn't the feature—it was the focus. Early on, Sammy and Yannick experimented with multiple growth channels: affiliate marketing, Twitter threads, courses, newsletters, and podcasts. But the winner was consistent: staying on Twitter itself and doing "things that don't scale"—personal outreach, introductions, demos. "We are on twitter. We are twitter tools So we have to be on twitter," Sammy said. He also had to confront churn. At one point, with 800 users, they were losing 100 per month (12% churn). The problem wasn't the product—it was messaging and targeting. They were selling to beginners with zero followers who naturally quit. The solution: raise pricing, target power users with skin in the game (500+ followers, existing products, some revenue), and offer free tier for pure beginners.

Two years after launch, Hype Fury does $22,000 MRR ($264,000 ARR). Sammy reinvests most revenue to grow faster rather than taking it as profit. The team has expanded beyond just Sammy and Yannick to include part-time contractors and full-time employees. Sammy's final advice to founders: "See what you like to do. Get into the niche get into the community speak to people." The shift from idea to execution is the real hurdle. "It's such a small hurdle to get over, you know. It's like a mindset shift or just the right motivation or the right idea and you go from Think about building something to finally just doing it."